Marketing Undergraduate Admission
Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.
In addition to our undergraduate major, the Eccles School offers a Professional Selling & Business Development Minor and a Professional Selling & Business Development Emphasis.
Admissions Criteria
| Marketing Admission (2025-26)* | Professional Sales and Business Development Emphasis Admission (2025-26)* | Committee Review* |
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*Submitting an application does not guarantee admission. A committee will review students’ full academic records and admit them on a case-by-case basis. Admission to all Eccles School majors is subject to the Eccles School Repeat Policy.
Students who do not meet all of these criteria are still encouraged to apply.
The admission committee will conduct a holistic review and consider grades in quantitative courses, the number of repeated courses, and overall academic performance (including transfer coursework).
If you have any questions, please speak with your Academic Advisor.
