Marketing |Undergraduate Advising Resources

Marketing Undergraduate Program

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, pricing, distribution, and customer relationship management to build strong brands that attract and retain customers.

In addition to our undergraduate major, the Eccles School offers a Professional Selling & Business Development Minor and a Professional Selling & Business Development Emphasis.

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A bachelor’s in marketing prepares students for careers in a variety of areas including marketing research and analytics, advertising, marketing strategy, digital marketing, and more. Graduates go on to work for companies such as The Summit Group, FireToss, Fidelity, Buckner, and BackCountry.

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Curriculum

The marketing undergraduate curriculum includes courses in advertising creative and management, strategic marketing, consumer behavior, brand management, digital analytics, and more.

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Admission Criteria

Ready to declare? Explore the admissions requirements for a degree in Marketing and make an appointment with your academic advisor to confirm your path to graduation.

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Marketing Tracks

Electives within the marketing major are organized into four tracks. Students may focus on one of these tracks or select electives across tracks to fit their career goals.

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Electives within the marketing major are organized into four tracks. Students may focus on one of these tracks or select electives across tracks to fit their career goals. Students interested in sales may wish to apply to the Professional Selling and Business Development Emphasis. Tracks are listed below along with related core/bridge courses.

Advertising & Promotions	Digital Marketing & Analytics	Strategic Marketing	Professional Sales & Business Development
MKTG 4310 – Digital Marketing & Analytics	MKTG 4450 – Marketing Research	MKTG 4020 – Marketing Management	MKTG 4720 – Personal Selling
MKTG 4500 – Introduction to Advertising	MKTG 4310 – Digital Marketing & Analytics	MKTG 4380 – Pricing & Revenue Management	MKTG 4730 – Advanced Professional Selling & Business Development
MKTG 4510 – Advertising Management	MKTG 4350 – Digital CRM & Database Marketing	MKTG 4700 – Entrepreneurial Marketing	MKTG 4740 – Strategic Sales Management
MKTG 4520 – Advertising Creative	MKTG 4600 – Marketing Analytics	MKTG 4750 – Marketing to Organizations	MKTG 4750 – Marketing to Organizations
MKTG 4530 – AdThing Experience	MKTG 4770 – Consumer Insights & Analytics	MKTG 4810 – Brand Management	MKTG 4760 – Sales Technology, Analytics, and Operations
MKTG 4880 – Marketing Internship	MKTG 4880 – Marketing Internship	MKTG 4880 – Marketing Internship	MKTG 4880 – Marketing Internship

Eccles Experience

Students who pursue Marketing at the Eccles School have access to several hands-on learning experiences that will build their skill set and set them apart from peers applying for internships and jobs. Students can engage with AdThing, an on-campus ad agency staffed by students and run by pros. Or they can get involved with the student chapter of the American Marketing Association to make friends and develop marketing skills through activities and competitions. Not a business major? Student in any major will benefit from our minor in Professional Selling & Business Development.

Undergraduate Eccles Experience by Year

Department of Marketing

The Department of Marketing shapes leaders who know how to create, communicate, and deliver value to customers.

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EVENTS

Join us at upcoming information sessions, employer-related and mentorship events, and other Eccles events.

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