Marketing means creating, communicating, and delivering value to customers. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Marketing Department at the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.
Professional Selling & Business Development Emphasis
According to a Georgetown University study, 30% of marketing graduates and 20% of business graduates pursue a career in sales. Whether selling enterprise solutions for a major software company, fund raising for a non-profit, or launching your own business, everybody sells.
The emphasis in Professional Selling & Business Development provides graduates with the technical competencies and business acumen to compete in the rapidly growing market for sales professionals, an area the Utah Department of Workforce Services says is outpacing most other fields of employment. Students are prepared for success in professional (i.e., complex, collaborative, long-cycle) and technical sales roles reflecting the new realities in selling:
Customers no longer need a salesperson to learn about a company’s offering, much less to place an order. As a result, sales has become more about helping customers define the problem they are trying to solve and assemble a complete solution. The sales tool kit has advanced dramatically: It now includes sophisticated analytics to identify opportunities, software to discipline processes and produce forecasts, and negotiation expertise to broker complex deals (Harvard Business Review, 2012).