Marketing Undergraduate Program

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, pricing, distribution, and customer relationship management to build strong brands that attract and retain customers.

In addition to our undergraduate major, the Eccles School offers a Professional Selling & Business Development Minor and a Professional Selling & Business Development Emphasis.

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Academic Advising
Career Coaches

A bachelor’s in marketing prepares student for careers in a variety of areas including marketing research and analytics, advertising, marketing strategy, digital marketing, and more. Graduates go on to work for companies such as The Summit Group, FireToss, Fidelity, Buckner, and BackCountry.

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The marketing undergraduate curriculum includes courses in advertising creative and management, strategic marketing, consumer behavior, brand management, digital analytics, and more.

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Admission Criteria

Ready to declare? Explore the admissions requirements for a degree in Marketing and make an appointment with your academic advisor to confirm your path to graduation.

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Marketing Tracks

Electives within the marketing major are organized into four tracks. Students may focus on one of these tracks or select electives across tracks to fit their career goals.

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Eccles Experience

Students who pursue Marketing at the Eccles School have access to several hands-on learning experiences that will build their skill set and set them apart from peers applying for internships and jobs. Students can engage with AdThing, an on-campus ad agency staffed by students and run by pros. Or they can get involved with the student chapter of the American Marketing Association to make friends and develop marketing skills through activities and competitions. Not a business major? Student in any major will benefit from our minor in Professional Selling & Business Development.

Undergraduate Eccles Experience by Year

Department of Marketing

The Department of Marketing shapes leaders who know how to create, communicate, and deliver value to customers.

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Join us at upcoming information sessions, employer-related and mentorship events, and other Eccles events.

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