Department of Marketing

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Eccles School gives you a competitive advantage in one of the largest areas of employment in business.

Pair of smiling marketing students

Undergraduate

The marketing undergraduate curriculum includes courses in advertising, digital marketing and analytics, strategic marketing, and professional sales. Choose from four elective tracks.

Ph.D.

Our faculty invests heavily in training and working one-on-one with doctoral students as they pursue quantitative, managerial, and behavioral areas of emphasis.

Sales Minor

This Professional Selling & Business Development Minor provides students with the skills to succeed in the sales aspect of any career including B2B marketing, sales analytics, and more!

Marketing faculty members