Department of Marketing

//Department of Marketing
Department of Marketing2021-09-14T14:56:49-06:00

Department of Marketing

Marketing means creating, communicating, and delivering value to customers. With a marketing background, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Eccles School gives you a competitive advantage in one of the largest areas of employment in business today.

Undergraduate

The marketing undergraduate curriculum includes courses in advertising creative and management, strategic marketing, consumer behavior, brand management, digital analytics, and more.

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Ph.D.

Our faculty invests heavily in training and working one-on-one with doctoral students to as they pursue quantitative/managerial marketing, computational marketing, or consumer behavior areas of emphasis.

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Professional Selling & Business Development Minor

This minor provides students, regardless of major, with the personal and technical skills to succeed in the sales aspect of any career including B2B marketing, sales analytics, and more!

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Undergraduate

The marketing undergraduate curriculum includes courses in advertising creative and management, strategic marketing, consumer behavior, brand management, digital analytics, and more.

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Ph.D.

Our faculty invests heavily in training and working one-on-one with doctoral students to teach them how to think about and do research.

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Professional Selling & Business Development Minor

Sales is among the top four career paths chosen by graduates in engineering, humanities, and the physical and social sciences. 20% of business majors also establish a career in sales. In just 18 credits, this minor provides students with the personal and technical skills to succeed in a sales career. Course subjects include personal selling, sales management, business-to-business marketing, and sales technology, analytics, and operations.

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undergraduate mentoring

Department of Marketing Faculty

Respected as some of the best in their field, Eccles School faculty are skilled teachers, innovative researchers and global thought leaders who are shaping the strategic pioneers of the future and transforming business practices worldwide. View faculty.

Faculty Research Seminars

The Department of Marketing brings in top scholars to share their cutting-edge research with faculty and doctoral students.
View upcoming and archived seminars.

Beyond the Classroom

Adobe Digital Analytics Competition

Undergraduate and graduate students who have completed MKTG 4310/6310 – Digital Marketing and Analytics or its equivalent are encouraged to participate.

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AdThing

This is a creative ad agency at the University of Utah campus, working on real projects with real clients, under real pros.

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Adobe Digital Analytics Competition

Undergraduate and graduate students who have completed MKTG 4310/6310 – Digital Marketing and Analytics or its equivalent are encouraged to participate.

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American Marketing Association

A group of students dedicated to personal and professional development, willing to help others with this development.

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Daniels Fund Ethics Initiative Rising Star Internship

Students will be accepted based on their previous academic record, completion of MKTG 3010, and strength of learning in a new internship or recent promotion.

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American Marketing Association

A group of students dedicated to personal and professional development, willing to help others with this development.

Learn more

Daniels Fund Ethics Initiative Rising Star Internship

Students will be accepted based on their previous academic record, completion of MKTG 3010, and strength of learning in a new internship or recent promotion.

Learn more

Department of Marketing

The Department of Marketing shapes leaders who know how to create, communicate, and deliver value to customers.

EVENTS

Join us at upcoming information sessions, employer-related and mentorship events, and other Eccles events.

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