Marketing Undergraduate Program

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, pricing, distribution, and customer relationship management to build strong brands that attract and retain customers. We also offer a Professional Selling & Business Development Minor and a Professional Selling & Business Development Emphasis.

Join us for upcoming events.

Curriculum

The marketing undergraduate curriculum includes courses in advertising creative and management, strategic marketing, consumer behavior, brand management, digital analytics, and more.

Admission Criteria

Ready to declare? Explore the admissions requirements for a degree in Marketing and make an appointment with your academic advisor to confirm your path to graduation.

Marketing Tracks

Electives within the marketing major are organized into four tracks. Students may focus on one of these tracks or select electives across tracks to fit their career goals.

Careers in Marketing

A bachelor’s in marketing prepares students for careers in various areas, including marketing research and analytics, advertising, marketing strategy, digital marketing, and more.

Meet with your career coach to discuss anything career-related from exploration to negotiation – we’re here to help!

Mike Shepherd
Mike ShepherdCareer Coach
Average Starting Salary
$0
*2022-23, indicates base salary plus variable compensation
Average Placement Rate
90%
Top 5 Hiring Companies
  1. University of Utah
  2. GAP, Inc.
  3. Fidelity Investments
  4. Zions Bank
  5. Woodward Park City

Eccles Experience in Marketing

Your Eccles Experience as a marketing major gives you several hands-on learning experiences that will build your skill set and set you apart from peers applying for internships and jobs. Students can engage with AdThing, an on-campus ad agency staffed by students and run by pros, and get involved with the U chapter of the American Marketing Association to make friends and develop marketing skills through activities and competitions.