Marketing Undergraduate Admission

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.

In addition to our undergraduate major, the Eccles School offers a Professional Selling & Business Development Minor and a Professional Selling & Business Development Emphasis.

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2024-25 Curriculum
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2024-25 Sales Emphasis Curriculum
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2023-24 Curriculum
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2023-24 Sales Emphasis Curriculum

Marketing Undergraduate Program
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Admissions Criteria

Admission
(BCOR Track A)*		 Admission
(BCOR Track B)*		 Automatic Admission
(Legacy)		 Professional Sales and Business Development Emphasis Committee Review**
  • Admitted to the Eccles School (Upper Division)
  • Completion of Business Fundamentals
  • B- or higher in BCOR 3040
  • 3.2 or higher total GPA
  • Admitted to the Eccles School (Upper Division)
  • Completion of Business Fundamentals
  • B- or higher in MKTG 4450 or MKTG 4720
  • 3.2 or higher total GPA
  • Admitted to the Eccles School (Upper Division)
  • B- or higher in MKTG 3010 or 3011)
  • 3.2 or higher total GPA
  • Admitted to the Eccles School (Upper Division)
  • Not eligible for Conditional Admission or Automatic Admission
  • B- or higher in BCOR 3040, MKTG 3010, 3011, 4450, or 4720
  • Admitted to the Eccles School (Upper Division)
  • Not eligible for Track A, Track B or Legacy Admission
  • B- or higher in BCOR 3040, MKTG 3010, 3011, 4450, or 4720
  • 2.8-3.19 or higher GPA

Track A specifically refers to students in the integrated (BCOR) curriculum. Automatic Admission (Legacy) criteria applies to students in the non-integrated curriculum. To determine which curriculum you are assigned, visit Eccles.link/bcor or email advising@eccles.utah.edu.

*Submitting an application does not guarantee admission. A committee will review students’ full academic records and admit on a case-by-case basis. Admission to all Eccles School majors are subject to the Eccles School Repeat Policy. Submitting an application does not guarantee admission to the major.
**Students who are conditionally admitted must meet certain grade and GPA requirements to maintain their admission.