Have you ever noticed that you have a coupon for an item in your Amazon shopping cart, but you have to click the little box to "cut" the coupon and use it? Turns out there's a reason those little money savers don't apply automatically — and it is a big moneymaker for the world's largest retailer. Forcing consumers to take that extra step to [...]
Hadlee Selman, who graduated with her Bachelor’s in Marketing in Spring 2020 and assumed a position on Overstock.com’s Paid Social Marketing Team after graduation, has recently been honored as one of the 10 Utah Business Sales & Marketers of the Year. The SAMY (Sales & Marketers of the Year) awards recognize professionals who have had a measurable impact on their company’s bottom line [...]
Powder hounds! Do you ever wonder how the ski industry persuades consumers like you to choose their products and shred their slopes? Answers abound in the newest episode of the Hey U podcast, where Dan Pizza, Director of Marketing and Creative at DPS Skis, and Tess Hobbs, Director of Marketing at Snowbird, sit down with Eccles School students Whitney Hessler, Christian Carabajal, and [...]
The David Eccles School of Business Marketing department is now ranked as a top sales program by the Sales Education Foundation Magazine. The Marketing department, with its specialized Professional Selling and Business Development minor, are among the top undergraduate programs in the country. With world-class faculty and thought leadership, along with a career-building internship program from the Professional Selling and Business Development minor, the [...]
It’s no surprise that the University of Utah cultivates brilliant students. However, we were pleased to find out that two of our very own were accepted into the number one ranked internship program at Under Armour with an acceptance rate of 0.56 percent. Congratulations to Sam Groves, a Marketing Major in the David Eccles School of Business and Zac Fox, a Strategic Communications Major [...]
As a business student, having a LinkedIn profile is a very useful tool to have in the business world. It allows for you to keep in touch with your network on a professional basis, and it helps you land potential internships or jobs. In the beginning, you will have to put some time into creating your LinkedIn profile to make it represent your [...]
It is with heavy hearts and deep sadness that we share the devastating news that Xiaoqian (Tracy) Yu, Assistant Professor of Marketing at the Eccles School, passed away Tuesday evening due to complications from childbirth at the UCLA Medical Center in Los Angeles. She is survived by her husband, Charles, her parents, and her newborn son, Andrew. She was surrounded by family, who had [...]
If you ask a question, you expect a truthful response. But it turns out that how you ask and phrase the question can have a huge effect on how much truth the respondent is willing to reveal, according to new research by Eric VanEpps, an assistant professor of Marketing at the David Eccles School of Business. VanEpps explains the phenomenon in an op-ed in [...]
With the world moving so rapidly toward technology and merging it within the business world, there is going to be an increase in jobs within the IS and IT field. As a business student who is pursuing a Marketing degree, we are required to take an Information Systems course as a part of our undergrad. I am currently taking IS 4410 during [...]
We’ve all heard it: “I only watch the Super Bowl for the commercials.” Regardless of if you are a die-hard NFL fan or one of those people who have been caught saying the above statement, I think it is safe to say that the advertisements in the this seemingly national-holiday-worthy-event are always a point of discussion. With thirty seconds of screen time costing more [...]