Why you have to click that box to use Amazon coupons

/, Featured, In the News, Research/Why you have to click that box to use Amazon coupons
  • Forcing consumers to click the box helps reduce "cart abandonment" — when shoppers add something to their cart, but then think twice about their purchase on Amazon.

Why you have to click that box to use Amazon coupons

Have you ever noticed that you have a coupon for an item in your Amazon shopping cart, but you have to click the little box to “cut” the coupon and use it? Turns out there’s a reason those little money savers don’t apply automatically — and it is a big moneymaker for the world’s largest retailer.

Forcing consumers to take that extra step to click the box helps reduce so-called “cart abandonment” — when shoppers add something to their cart, but then think twice about their purchase.

Making consumers put in just a bit of effort leads to a greater feeling of reward, Tamara Masters, an assistant professor of Marketing at the Eccles School, told CNN. Read the full story here.

2022-04-14T17:44:32-06:00April 14th, 2022|

Leave A Comment