Tracy YuIt is with heavy hearts and deep sadness that we share the devastating news that Xiaoqian (Tracy) Yu, Assistant Professor of Marketing at the Eccles School, passed away Tuesday evening due to complications from childbirth at the UCLA Medical Center in Los Angeles.

She is survived by her husband, Charles, her parents, and her newborn son, Andrew. She was surrounded by family, who had gathered for the joyful occasion of her child’s birth.

She joined the Marketing Department in 2017 as a graduate of the University of Southern California Ph.D. program.

“Tracy was an incredibly upbeat person with a tremendous passion for her work and family and a bright future in academia. She was at a marvelous point in her life with a new husband, job, and child,” said Steve Carson, chair of the Department of Marketing. “We will all miss her very much.”

The Eccles School will hold a memorial ceremony for Tracy and is creating a scholarship in her memory.

A GoFundMe account has been set up to help her family, and those interested in donating can do so here.

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