marketing

Eccles School Fashion Week

Everyone seems to like fashion, am I wrong? Everyone participates in it, everyone looks at the pictures in the magazines and wonders how they can create the same outfit or when they are rich they will just buy the really expensive clothes. Here at the David Eccles School of Business we strive for the best of ourselves and educate students in practical things, like [...]

2017-12-20T10:07:38-07:00February 8th, 2017|

So you want to be a Business Leader?

Do you want to learn more leadership skills? Business Leaders, Inc. (BLinc), a student group at the Eccles School, empowers students with the opportunity to collaborate with various departments within the Eccles School on projects and events. BLinc students are empowered to work directly with faculty, staff, students, alumni, and other community members to promote the many opportunities available to students. Some events that BLinc. has put together [...]

2017-12-20T10:07:41-07:00January 27th, 2017|

Eccles School research: Sales go up when product is seen as exotic

As Oscar contenders are set to hit the big screen this month, understanding how well films will fare with an international audience is increasingly important. With a global marketplace, it’s important for companies to understand how well their products will sell around the world and target their marketing to get the most value. A new study co-authored by Sangkil Moon (UNC), Arul Mishra and [...]

2017-12-20T13:04:33-07:00December 13th, 2016|

5 business lessons from Taylor Swift

Taylor Allison Swift was born on Dec. 13, 1989 in Reading, Pennsylvania.  Most people recognize her as American singer-songwriter who writes narrative songs about her personal life. To me, she is so much more than those facts. She is TAYLOR SWIFT. Being one of her dedicated, loyal fans for 10 years, I have learned quite a bit from her in many aspects as a celebrity, [...]

2017-12-20T10:07:47-07:00October 26th, 2016|

5 branding takeaways from Beyoncé

Beyoncé. Starting in the early 90’s with her band “Destiny’s Child,” she has developed from a cute teenage pop singer to an icon for both women and the black community. She is no longer just a singer; she is a brand. How did she do it? What makes Beyoncé capable of being known as a queen? It has been stated that her adoration is [...]

2017-12-20T10:07:48-07:00October 13th, 2016|

Kylie Jenner: Celebrity. Fashion icon. Entrepreneur?

Kylie Jenner rings as a somewhat controversial character. She is the daughter of an Olympian and her fame initially started with the exceedingly popular TV show that simply follows the extravagant life of her family. Recently however, Kylie has become her own form of entrepreneur creating her own cosmetics company- aptly named Kylie Cosmetics. Although not all of us can simply get paid for [...]

2017-12-20T10:07:51-07:00September 14th, 2016|

The Eccles School Introduces AdThing Utah

Ever wonder what it would be like to work for an Ad Agency? Well, now is your chance. AdThing Utah is an ad agency staffed by students and run by pros. AdThing is an undergraduate, "advertising geek" community from diverse disciplines in Computer Science, Graphic Design, Communication and Business. AdThing has been developed by the David Eccles School of Business and Student Media. This [...]

2017-12-20T10:07:56-07:00May 27th, 2016|

Top 10 apps and tools for marketing

Staying informed on the best marketing tools available is important to staying relevant in this day of age. If you are going into marketing, or if you are trying to understand the industry, this list of tools and apps is for you. Here are 10 apps and tools for marketers. Grammarly. This app is used to help you avoid those spelling and grammar mistakes. [...]

2016-05-26T09:00:10-06:00May 26th, 2016|

WalletHub features Eccles School professor Himanshu Mishra

WalletHub has just released a new report about car purchasing ahead of Memorial Day Weekend, one of the busiest car-buying times of the year. In addition to giving some great facts and figures about cars, WalletHub also reached out to a panel of experts about auto purchase. Among them is no other than our very own Himanshu Mishra. Click here to find out why the [...]

2017-12-20T10:07:57-07:00May 25th, 2016|

Alumni Spotlight: Chase Norton Named Winner of UVEF 25

Editor’s Note: This is an installment in the series called Young Alumni. The series spotlights recently graduated alumni who are starting careers and succeeding in the business world.  Salt Lake City, Utah – Chase Norton, Co-Founder of Artisan Hardware has been named the 1st place winner of the Utah Venture Entrepreneur Forum’s (UVEF) Utah Student 25 award for 2016. The Utah Student 25 is [...]

2017-12-20T10:07:58-07:00May 19th, 2016|
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