Red Rocks Adobe Challenge
The Information Systems Program at the David Eccles School of Business, in collaboration with Adobe, U of U Red Rocks Gymnastics, and Tech-Moms, is hosting a business case competition.
This year’s competition puts students at the intersection of sports, creativity, and business strategy. Teams will craft a comprehensive marketing and sponsorship plan to help Red Rocks Gymnastics raise $2 million in sponsorships. Using Adobe Express, students will design branding concepts, social media mockups, and promotional assets that showcase how elite athletes can inspire meaningful sponsor partnerships.
Students will:
• Gain hands-on experience in strategic marketing, sponsorships, and digital design.
• Build a portfolio-ready project that demonstrates business acumen and creative skills.
• Collaborate with peers, connect with professionals, and create a real-world impact supporting Red Rocks athletes.
2025 Winners and Photo Gallery
Kickoff and Design Principles Workshop
Thursday, Oct. 16, 2025
4 – 5:30 p.m.
Zoom
Presentations
Friday, Oct. 24, 2025
1 – 3 p.m.
SFEBB & CRCC
Award Ceremony
Friday, Oct. 24, 2025
4 – 5 p.m.
SFEBB 1110
How it works
This case competition is open to all undergraduate and graduate students at the University of Utah. Participating students will be divided into teams of 2–3 members (each team must include at least one business student).
Each team will:
- Develop a strategic marketing plan (paper) that outlines how Red Rocks Gymnastics can secure $2 million in sponsorships.
- Build a sponsor-facing presentation (pitch deck) to communicate their plan persuasively.
- Design creative assets using Adobe Creative Cloud (branding visuals, social media mockups, and a short promotional video) to bring their strategy to life.
Teams will compete for one week to create the most compelling and professional sponsorship package across key judging categories. Winners will be selected by a panel of judges, and prizes will be awarded.
Benefits
- Earn an official Adobe Badge to showcase your creative and digital skills on LinkedIn and your resume.
- Gain high-demand skills in Adobe Creative Cloud, digital marketing, storytelling, and business communication.
- Learn by doing — don’t know Adobe yet? No problem! We’ll host a workshop and provide one-to-one guidance at the Adobe Creative Commons in Kahlert Village.
- Network with industry leaders — connect with professionals from Adobe, Red Rocks Gymnastics, and the business community.
- Work with Eccles Career Coaches to strengthen your pitch, presentation, and career preparation.
- Make a real impact by helping Red Rocks Gymnastics reach its $2 million sponsorship goal.
- And of course — have fun, get creative, and compete against other talented teams!
Design Principles Workshop
You don’t need to be a designer to create a compelling webpage with Adobe Express. Join us to learn basic design principles to enhance your fundraising page for the Eccles Adobe Social Impact Challenge. Hear from our University of Utah Adobe Creative Commons Team as they provide tips and tricks for anyone (designers and non-designers) to make their ideas stand out.
Adobe Creative Commons Team
Holly K. Johnson
Holly K. Johnson is the Associate Director of Digital Learning Innovation and Outreach at the University of Utah. In 2021 was named an Adobe Creative Campus Thought Leader and recipient of the 2021 University Connected Learning Innovation Award. [read more]
Tony Sams
Tony Sams is the Learning Experience Manager of Digital Learning Innovation and Outreach at the University of Utah.
