Marketing for Nonprofits Challenge
Grab your team and compete in this creative, multi-phase case competition. The Marketing for Nonprofits Challenge, hosted by Blip and Business Career Success, gives you the opportunity to use what you learn in the classroom and create outdoor media strategies for nonprofit organizations.
- Learn and network with marketing professionals at Blip
- Build your resume and apply your marketing skills to a real-world case
- Win prizes, develop a strategic marketing plan, and compete for the University of Utah
Want to learn more? Join us at our info session on Jan. 11.
A unique multi-phase marketing challenge.
Phase I
Teams compete in a mini-case competition, creating billboard designs, and campaigns for two non-profits. Winning teams receive prizes and move on to Phase II.
Phase II
Work with those nonprofits to further create a marketing strategy and represent the University of Utah in a competition against universities nation-wide
Entry Requirements
- All University of Utah undergraduate and graduate students are welcome to participate
- Teams should be made up of a minimum of 3 but no more than 4 students
- One student on the team is encouraged to be a marketing major
- Don’t have a team? No problem.
Blip Billboards
Blip is a Utah-based company founded by veterans of the technology and marketing industries. Blip works with media partners and advertisers across the US to provide flexible outdoor advertising options at any scale.
Learn more at blipbillboards.com.
Winning teams from the Phase I Mini-Challenge move on to a month-long research and strategy experience that allows you to make an impact, build your resume, and develop a real-world campaign.
- Work closely with a nonprofit to build a marketing strategy to increase site traffic, conversion, donation volume, and public awareness.
- Grow your resume with the practical experience that ensures you stand out from the crowd.
- Build relationships, practice collaborative teamwork, and learn from industry professionals.
The winning team will execute their campaign, track analytics, and receive $10,000!
Congratulations to our 2022-23 teams!
The 2022-23 national challenge was a huge success for our University of Utah teams! They placed runner-up with their extensive work for the Bountiful Children’s Foundation (BCF), a non-profit based in Utah that fights global malnutrition in children. The team connected with BCF and spent five weeks researching their mission and developing a marketing strategy to fit their goals. This strategy included creative assets that could be run as real-world campaigns and aligned with a hypothetical budget provided by Blip and BCF.
Each team member gained valuable real-world work experience and have already begun leveraging this experience as they look ahead in pursuing full-time job opportunities.
