Department of Marketing

/Department of Marketing

Congratulations to the Eccles School’s Class of 2017

The David Eccles School of Business is incredibly proud of each of our graduates. These are students who excelled in the classroom, delved into hands-on learning experiences, traveled the world and gained the knowledge they need to make a difference in the global business world. Eccles School faculty and staff helped guide these amazing men and women along their journey, and while we're sad [...]

2017-05-04T06:01:19-06:00May 4th, 2017|

Apply now to become a 2017-2018 Goff Strategic Leadership Fellow

Are you interested in the emerging field of telehealth, saving the world’s ocean reefs, rebranding a large organization, assessing new markets for proposed diversification programs? The Greg Goff Strategic Leadership Fellows took on many of these challenges in the 2016-2017 program. Building on the great work of the first cohort of Greg Goff Fellows, the strategic leadership students chosen for the program will have [...]

2017-12-20T10:07:33-07:00March 23rd, 2017|

Share your Eccles School experience to celebrate our centennial

A lot can happen in 100 years. Marriages, births, deaths, graduations. The David Eccles School of Business has seen them all since its founding in 1917, and we're pretty sure these hallowed halls have some fascinating stories to tell. That's where you come in. We want to hear YOUR stories of the Eccles School as we celebrate its centennial in the 2017-2018 school year. [...]

2017-03-22T06:03:52-06:00March 22nd, 2017|

Eccles School research: Sales go up when product is seen as exotic

As Oscar contenders are set to hit the big screen this month, understanding how well films will fare with an international audience is increasingly important. With a global marketplace, it’s important for companies to understand how well their products will sell around the world and target their marketing to get the most value. A new study co-authored by Sangkil Moon (UNC), Arul Mishra and [...]

2017-12-20T13:04:33-07:00December 13th, 2016|

Latest Eccles Experience film: Journey

A journey is a unique thing. Embarking on a journey can take you to new places, sure, but it can also change who you are as a person. Earning an MBA can be one of the most unique and rewarding journeys a person can take. The MBA program at the David Eccles School of Business helps people take journeys and improve their lives. Follow along [...]

2017-12-20T10:07:52-07:00September 6th, 2016|

The Eccles School Introduces AdThing Utah

Ever wonder what it would be like to work for an Ad Agency? Well, now is your chance. AdThing Utah is an ad agency staffed by students and run by pros. AdThing is an undergraduate, "advertising geek" community from diverse disciplines in Computer Science, Graphic Design, Communication and Business. AdThing has been developed by the David Eccles School of Business and Student Media. This [...]

2017-12-20T10:07:56-07:00May 27th, 2016|

Top 10 apps and tools for marketing

Staying informed on the best marketing tools available is important to staying relevant in this day of age. If you are going into marketing, or if you are trying to understand the industry, this list of tools and apps is for you. Here are 10 apps and tools for marketers. Grammarly. This app is used to help you avoid those spelling and grammar mistakes. [...]

2016-05-26T09:00:10-06:00May 26th, 2016|

2016 Graduation

The University of Utah David Eccles School of Business 2016 Convocation Ceremony is at 9 a.m. on Friday, May 6. Read more about the ceremony here and here and watch the video below. Congrats to all those graduating!

2017-12-20T10:08:04-07:00April 11th, 2016|

Enterprise CarShare Case Competition

Last week the David Eccles School of Business teamed up with the Enterprise Rent-A-Car® CarShare program and the student chapter of the American Marketing Association to sponsor a case competition for students in the Business School. The competition took  place during “Eccles Week” at the School.  During the week David Eccles School of Business highlighted the five school values that engage in the future. Enterprise CarShare donated $1,000 for first prize [...]

2017-12-20T10:08:08-07:00March 1st, 2016|