Department of Marketing

/Department of Marketing

There may be such a thing as a stupid question, according to science

If you ask a question, you expect a truthful response. But it turns out that how you ask and phrase the question can have a huge effect on how much truth the respondent is willing to reveal, according to new research by Eric VanEpps, an assistant professor of Marketing at the David Eccles School of Business. VanEpps explains the phenomenon in an op-ed in [...]

2018-07-30T14:06:37-06:00July 11th, 2018|

5 tips and tricks to make sure your graduation regalia is on correctly

You've worked hard to earn your degree and to celebrate at graduation. Check out these five tips to make sure your regalia is on just right so you can look your sharpest on your big day. Congratulations, graduates! 1. Adjust your gown so it rests comfortably on your shoulders and hits below your knees but doesn't pose a tripping hazard. 2. For graduate students, [...]

2018-04-24T17:42:55-06:00April 24th, 2018|

A message of support from Taylor Randall after campus tragedy

Dear David Eccles School of Business Community, By now I’m sure you have seen the communications from the Campus Alert system and President Pershing regarding the tragic events that occurred yesterday evening that resulted in the senseless death of student ChenWei Guo, a U student who was also taking courses at the Eccles School. I want to echo President Pershing’s support for our community and to let [...]

2017-10-31T08:55:49-06:00October 31st, 2017|

Congratulations to the Eccles School’s Class of 2017

The David Eccles School of Business is incredibly proud of each of our graduates. These are students who excelled in the classroom, delved into hands-on learning experiences, traveled the world and gained the knowledge they need to make a difference in the global business world. Eccles School faculty and staff helped guide these amazing men and women along their journey, and while we're sad [...]

2017-05-04T06:01:19-06:00May 4th, 2017|

Apply now to become a 2017-2018 Goff Strategic Leadership Fellow

Are you interested in the emerging field of telehealth, saving the world’s ocean reefs, rebranding a large organization, assessing new markets for proposed diversification programs? The Greg Goff Strategic Leadership Fellows took on many of these challenges in the 2016-2017 program. Building on the great work of the first cohort of Greg Goff Fellows, the strategic leadership students chosen for the program will have [...]

2017-12-20T10:07:33-07:00March 23rd, 2017|

Share your Eccles School experience to celebrate our centennial

A lot can happen in 100 years. Marriages, births, deaths, graduations. The David Eccles School of Business has seen them all since its founding in 1917, and we're pretty sure these hallowed halls have some fascinating stories to tell. That's where you come in. We want to hear YOUR stories of the Eccles School as we celebrate its centennial in the 2017-2018 school year. [...]

2017-03-22T06:03:52-06:00March 22nd, 2017|

Eccles School research: Sales go up when product is seen as exotic

As Oscar contenders are set to hit the big screen this month, understanding how well films will fare with an international audience is increasingly important. With a global marketplace, it’s important for companies to understand how well their products will sell around the world and target their marketing to get the most value. A new study co-authored by Sangkil Moon (UNC), Arul Mishra and [...]

2017-12-20T13:04:33-07:00December 13th, 2016|

Latest Eccles Experience film: Journey

A journey is a unique thing. Embarking on a journey can take you to new places, sure, but it can also change who you are as a person. Earning an MBA can be one of the most unique and rewarding journeys a person can take. The MBA program at the David Eccles School of Business helps people take journeys and improve their lives. Follow along [...]

2017-12-20T10:07:52-07:00September 6th, 2016|

The Eccles School Introduces AdThing Utah

Ever wonder what it would be like to work for an Ad Agency? Well, now is your chance. AdThing Utah is an ad agency staffed by students and run by pros. AdThing is an undergraduate, "advertising geek" community from diverse disciplines in Computer Science, Graphic Design, Communication and Business. AdThing has been developed by the David Eccles School of Business and Student Media. This [...]

2017-12-20T10:07:56-07:00May 27th, 2016|