Department of Marketing

/Department of Marketing

Why you have to click that box to use Amazon coupons

Have you ever noticed that you have a coupon for an item in your Amazon shopping cart, but you have to click the little box to "cut" the coupon and use it? Turns out there's a reason those little money savers don't apply automatically — and it is a big moneymaker for the world's largest retailer. Forcing consumers to take that extra step to [...]

2022-04-14T17:44:32-06:00April 14th, 2022|

Recent graduates named top 10 sales & marketers of the year

Hadlee Selman, who graduated with her Bachelor’s in Marketing in Spring 2020 and assumed a position on Overstock.com’s Paid Social Marketing Team after graduation, has recently been honored as one of the 10 Utah Business Sales & Marketers of the Year. The SAMY (Sales & Marketers of the Year) awards recognize professionals who have had a measurable impact on their company’s bottom line [...]

2022-02-10T11:48:27-07:00February 10th, 2022|

Caregiving Collaborative Op-Ed: Honor caregivers during the holidays

The University of Utah Family Caregiving Collaborative published an op-ed in The Salt Lake Tribune reminding Utahns to thank caregivers during the holidays. Debra Scammon, a professor at the Eccles School and senior faculty associate at the collaborative, was one of the op-ed's co-authors. In Utah, more than 450,000 people serve in the role of caregiver, meaning they provide unpaid care for folks from [...]

2021-12-21T15:41:10-07:00December 21st, 2021|

Credit cards are affecting our brains – and our spending

It has long been known that credit cards encourage spending — but no one knows exactly why. New research from Sachin Banker, assistant professor of Marketing, helps shed some light. “You’re basically feeling more reward when you shop with credit cards,” he said. “We don’t see that with cash. It was actually a very stark difference.” Get the full story in The Wall Street [...]

2021-05-04T14:36:27-06:00May 3rd, 2021|

Passive prose is keeping research from reaching the masses

Ever struggled to understand a scholarly article, and ended up passing it over for citation? Turns out you are not alone. New research shows that abstract, technical, and passive prose keeps important research from reaching the masses. Tianyu Gu, an assistant professor of Marketing and colleagues show that readers struggle to understand this type of writing, and therefore tend to pass it by. Read [...]

2021-05-04T14:32:03-06:00May 3rd, 2021|

Professional selling minor gets nod for being a top sales program

The David Eccles School of Business Marketing department is now ranked as a top sales program by the Sales Education Foundation Magazine. The Marketing department, with its specialized Professional Selling and Business Development minor, are among the top undergraduate programs in the country. With world-class faculty and thought leadership, along with a career-building internship program from the Professional Selling and Business Development minor, the [...]

2021-04-21T12:50:17-06:00April 21st, 2021|

Congratulations to the winners of the Game Day Analytics Challenge!

More than 100 graduate and undergraduate students from the University of Utah, Brigham Young University, Howard University, and Salt Lake Community College competed in this year's Game Day Analytics Challenge. With thousands of dollars in prize money and guaranteed internship interviews on the line, the competition was intense. Since 2016, Chong Oh, an Associate Professor (Lecturer) from the Operations & Information Systems (OIS) Department [...]

2021-02-19T12:35:30-07:00February 19th, 2021|

Op-Ed: Political boundaries give false sense of security in fight against coronavirus

It can be easy to look at coronavirus hotspots and think the same won't happen in your state or city, but that sense of security is misleading, say Arul and Himanshu Mishra, David Eccles Professors of Marketing here at the Eccles School. "In effect, people somehow perceive human-drawn borders as physical protection against peril like earthquakes, nuclear catastrophe and fires. We've called this error [...]

2020-04-16T15:38:42-06:00April 15th, 2020|

In Memoriam: Xiaoqian (Tracy) Yu

It is with heavy hearts and deep sadness that we share the devastating news that Xiaoqian (Tracy) Yu, Assistant Professor of Marketing at the Eccles School, passed away Tuesday evening due to complications from childbirth at the UCLA Medical Center in Los Angeles. She is survived by her husband, Charles, her parents, and her newborn son, Andrew. She was surrounded by family, who had [...]

2018-11-14T15:59:48-07:00November 14th, 2018|