Department of Marketing

/Department of Marketing

Credit cards are affecting our brains – and our spending

It has long been known that credit cards encourage spending — but no one knows exactly why. New research from Sachin Banker, assistant professor of Marketing, helps shed some light. “You’re basically feeling more reward when you shop with credit cards,” he said. “We don’t see that with cash. It was actually a very stark difference.” Get the full story in The Wall Street [...]

2021-05-04T14:36:27-06:00May 3rd, 2021|

Passive prose is keeping research from reaching the masses

Ever struggled to understand a scholarly article, and ended up passing it over for citation? Turns out you are not alone. New research shows that abstract, technical, and passive prose keeps important research from reaching the masses. Tianyu Gu, an assistant professor of Marketing and colleagues show that readers struggle to understand this type of writing, and therefore tend to pass it by. Read [...]

2021-05-04T14:32:03-06:00May 3rd, 2021|

Professional selling minor gets nod for being a top sales program

The David Eccles School of Business Marketing department is now ranked as a top sales program by the Sales Education Foundation Magazine. The Marketing department, with its specialized Professional Selling and Business Development minor, are among the top undergraduate programs in the country. With world-class faculty and thought leadership, along with a career-building internship program from the Professional Selling and Business Development minor, the [...]

2021-04-21T12:50:17-06:00April 21st, 2021|

Congratulations to the winners of the Game Day Analytics Challenge!

More than 100 graduate and undergraduate students from the University of Utah, Brigham Young University, Howard University, and Salt Lake Community College competed in this year's Game Day Analytics Challenge. With thousands of dollars in prize money and guaranteed internship interviews on the line, the competition was intense. Since 2016, Chong Oh, an Associate Professor (Lecturer) from the Operations & Information Systems (OIS) Department [...]

2021-02-19T12:35:30-07:00February 19th, 2021|

Op-Ed: Political boundaries give false sense of security in fight against coronavirus

It can be easy to look at coronavirus hotspots and think the same won't happen in your state or city, but that sense of security is misleading, say Arul and Himanshu Mishra, David Eccles Professors of Marketing here at the Eccles School. "In effect, people somehow perceive human-drawn borders as physical protection against peril like earthquakes, nuclear catastrophe and fires. We've called this error [...]

2020-04-16T15:38:42-06:00April 15th, 2020|

In Memoriam: Xiaoqian (Tracy) Yu

It is with heavy hearts and deep sadness that we share the devastating news that Xiaoqian (Tracy) Yu, Assistant Professor of Marketing at the Eccles School, passed away Tuesday evening due to complications from childbirth at the UCLA Medical Center in Los Angeles. She is survived by her husband, Charles, her parents, and her newborn son, Andrew. She was surrounded by family, who had [...]

2018-11-14T15:59:48-07:00November 14th, 2018|

There may be such a thing as a stupid question, according to science

If you ask a question, you expect a truthful response. But it turns out that how you ask and phrase the question can have a huge effect on how much truth the respondent is willing to reveal, according to new research by Eric VanEpps, an assistant professor of Marketing at the David Eccles School of Business. VanEpps explains the phenomenon in an op-ed in [...]

2018-07-30T14:06:37-06:00July 11th, 2018|

5 tips and tricks to make sure your graduation regalia is on correctly

You've worked hard to earn your degree and to celebrate at graduation. Check out these five tips to make sure your regalia is on just right so you can look your sharpest on your big day. Congratulations, graduates! 1. Adjust your gown so it rests comfortably on your shoulders and hits below your knees but doesn't pose a tripping hazard. 2. For graduate students, [...]

2018-04-24T17:42:55-06:00April 24th, 2018|

A message of support from Taylor Randall after campus tragedy

Dear David Eccles School of Business Community, By now I’m sure you have seen the communications from the Campus Alert system and President Pershing regarding the tragic events that occurred yesterday evening that resulted in the senseless death of student ChenWei Guo, a U student who was also taking courses at the Eccles School. I want to echo President Pershing’s support for our community and to let [...]

2017-10-31T08:55:49-06:00October 31st, 2017|