How is Best Buy surviving – and thriving – in an online world?

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  • The age of the big-box electronics retailer is supposed to be over. So how is Best Buy surviving - and thriving - in this online economy?

How is Best Buy surviving – and thriving – in an online world?

The age of the big-box electronics retailer is supposed to be over.

So how is Best Buy surviving — and thriving — in this online economy? David Eccles Professors of Marketing Arul and Himanshu Mishra weigh in on how the retailer is succeeding in The Deseret News.

2018-10-19T16:02:48-06:00October 19th, 2018|

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