A lot can happen in 100 years. Marriages, births, deaths, graduations. The David Eccles School of Business has seen them all since its founding in 1917, and we're pretty sure these hallowed halls have some fascinating stories to tell. That's where you come in. We want to hear YOUR stories of the Eccles School as we celebrate its centennial in the 2017-2018 school year. [...]
As Oscar contenders are set to hit the big screen this month, understanding how well films will fare with an international audience is increasingly important. With a global marketplace, it’s important for companies to understand how well their products will sell around the world and target their marketing to get the most value. A new study co-authored by Sangkil Moon (UNC), Arul Mishra and [...]
A journey is a unique thing. Embarking on a journey can take you to new places, sure, but it can also change who you are as a person. Earning an MBA can be one of the most unique and rewarding journeys a person can take. The MBA program at the David Eccles School of Business helps people take journeys and improve their lives. Follow along [...]
Ever wonder what it would be like to work for an Ad Agency? Well, now is your chance. AdThing Utah is an ad agency staffed by students and run by pros. AdThing is an undergraduate, "advertising geek" community from diverse disciplines in Computer Science, Graphic Design, Communication and Business. AdThing has been developed by the David Eccles School of Business and Student Media. This [...]
Staying informed on the best marketing tools available is important to staying relevant in this day of age. If you are going into marketing, or if you are trying to understand the industry, this list of tools and apps is for you. Here are 10 apps and tools for marketers. Grammarly. This app is used to help you avoid those spelling and grammar mistakes. [...]
The University of Utah David Eccles School of Business 2016 Convocation Ceremony is at 9 a.m. on Friday, May 6. Read more about the ceremony here and here and watch the video below. Congrats to all those graduating!
Last week the David Eccles School of Business teamed up with the Enterprise Rent-A-Car® CarShare program and the student chapter of the American Marketing Association to sponsor a case competition for students in the Business School. The competition took place during “Eccles Week” at the School. During the week David Eccles School of Business highlighted the five school values that engage in the future. Enterprise CarShare donated $1,000 for first prize [...]
Editor’s Note: This is an installment in the series called Young Alumni. The series spotlights recently graduated alumni who are starting careers and succeeding in the business world. Silvia Potempa is the Social Media Coordinator for Firetoss Marketing in Salt Lake City, Utah. Potempa graduated in 2014 with bachelor's degrees in Marketing and Entrepreneurship. Eccles School: What/Who inspires you? Potempa: My friends and co-workers – watching [...]
Hearty congratulations to marketing and entrepreneurship student Caroline Daley! Caroline was chosen as the Marketing Student of the Year at the Utah Marketing Awards earlier this month. The Utah American Marketing Association (AMA) puts on this event each year to honor business professionals in the field. “This was the first year that they included an outstanding student award, and we are proud that they [...]