Marketing

Undergraduate Degree

Marketing means creating, communicating, and delivering value to customers. With a marketing background, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Marketing Department at the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.

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Marketing curriculum

  • Marketing Management and Strategy
  • Digital and Internet Marketing
  • Integrated Marketing Communications
  • Consumer Behavior
  • Marketing Research
  • Marketing Models

  • Marketing Analytics
  • Database Marketing
  • Customer Relationship Management
  • Personal Selling
  • International Marketing
  • Entrepreneurial Marketing

Daniels Fund Ethics Initiative Rising Star Internship

Each semester, a few lucky students will be accepted for this unique opportunity on the basis of their previous academic record at the University of Utah, successful completion of MGT 3010, as well as the strength of the learning expected in their internship.

This is a joint program offered by the Daniels Fund Ethics Initiative and Business Career Services at the David Eccles School of Business. The final decision for approval is made by your department’s faculty advisor. Each application is evaluated individually and applying does not automatically guarantee acceptance.

Daniels Fund Ethics Initiative Rising Star Internship
Marketing Sales Track

Want to earn a great salary plus extra commission with long-term career potential? Check out the newly added Professional Sales & Business Development marketing track today! Talk with your academic advisor today to register. Courses include:

  • MKTG 4720 – Personal Selling (required in Fall 2016 as a pre-requisite for spring Sales Track classes)
  • MKTG 4730 – Advanced Professional Selling & Business Development
    (requires MKTG 4720 as a prerequisite)
  • MKTG 4740 – Strategic Sales Management
  • MKTG 4750 – Marketing to Organizations
  • MKTG 4760 – Sales Technology, Analytics, and Operations (coming Fall 2017)
  • MKTG 4880 – Marketing Internship
Marketing Sales Track

Imagine handpicking the best writers, visualists and strategic thinkers at a major college campus and throwing them in the deep end of the advertising industry.

Working on real assignments. From real clients. Directed by global pros. So the work is at a pro level. But with a “where the heck did that come from?” freshness that defines this next generation.

This is not a class. This is a job for the most talented students. Days. Nights. Weekends. (Just like any other agency.)

The ad agency staffed by students. Run by pros.

Contact us

Want to learn more about our undergraduate Marketing program? Drop us a note.

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