Beyoncé. Starting in the early 90’s with her band “Destiny’s Child,” she has developed from a cute teenage pop singer to an icon for both women and the black community. She is no longer just a singer; she is a brand.

How did she do it? What makes Beyoncé capable of being known as a queen? It has been stated that her adoration is unrivaled. Whether she is actually worthy of the power she holds is completely a matter of opinion, however it is an objective fact that she is a phenomenon. What can we learn from Queen B (or her marketing team) when it comes to branding?

  1. Chose Your Audience: One thing that most Beyoncé analyst