Eccles MBA students, Lance Brown, Tab Robbins, JD Thornock, Josh Thompson, and Wynchester Whetten, competed in the Sawtooth Software Marketing Analytics Competition in Towson, Maryland. The objective of the competition was to use marketing research to help design a robotic vacuum cleaner and an entry strategy for Stanley Black & Decker. When they got to the competition, they learned they also had to design [...]
Editor’s Note: This is an installment in the series called Young Alumni. The series spotlights recently graduated alumni who are starting careers and succeeding in the business world. Silvia Potempa is the Social Media Coordinator for Firetoss Marketing in Salt Lake City, Utah. Potempa graduated in 2014 with bachelor's degrees in Marketing and Entrepreneurship. Eccles School: What/Who inspires you? Potempa: My friends and co-workers – watching [...]
A new study out of the University of Utah’s David Eccles School of Business found that when it comes to driving sales, what consumers say online is more important than the number of comments. The study also found that traditional advertising is a stronger driver of sales earlier in a product’s life cycle, but online commentary becomes a more critical driver as the product [...]