branding

5 tips to build your personal brand on Instagram

Many people use Instagram and have a huge interest in posting every single day. Some of these people could even be called influencers, but how do they gain so many followers? How do they assure their posts have that signature look? Instagram isn't just a post by post kind of thing. It takes some strategic thinking and planning when posting something for the world to see. [...]

2017-12-20T10:07:31-07:00April 14th, 2017|

5 business lessons from Taylor Swift

Taylor Allison Swift was born on Dec. 13, 1989 in Reading, Pennsylvania.  Most people recognize her as American singer-songwriter who writes narrative songs about her personal life. To me, she is so much more than those facts. She is TAYLOR SWIFT. Being one of her dedicated, loyal fans for 10 years, I have learned quite a bit from her in many aspects as a celebrity, [...]

2017-12-20T10:07:47-07:00October 26th, 2016|

5 branding takeaways from Beyoncé

Beyoncé. Starting in the early 90’s with her band “Destiny’s Child,” she has developed from a cute teenage pop singer to an icon for both women and the black community. She is no longer just a singer; she is a brand. How did she do it? What makes Beyoncé capable of being known as a queen? It has been stated that her adoration is [...]

2017-12-20T10:07:48-07:00October 13th, 2016|

5 fashion don’ts for women in business

Editor's Note:  David Eccles School of Business Ambassador Michelle Van Bui gives advice on How to Dress to Impress from her own experiences. This series is called Fashion and Business. Marketing + Communications Intern Dylan Conklin will next address men's fashion don'ts in business.   Dress to impress has never been a truer statement. Once you enter the professional world, fashion knowledge will become [...]

2017-12-20T10:08:11-07:00February 5th, 2016|
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