Consumer Behavior Marketing
The faculty pursuing consumer behavior marketing study how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory that includes a wide variety of topics such as decision making, social influence, motivation, cognition, culture, non-conscious behavioral influences, and emotions. To facilitate research in this area the Marketing Department maintains a participant pool for data collection along with a behavioral and computer labs. Faculty also study public policy and social issues using a variety of methods including survey, focus groups, experimentation, and qualitative methods. Work in this area focuses on understanding the impact on consumers and marketers of policy issues related to healthcare, consumer welfare, sustainability, etc.