A cosmetic name change often can help boost falling stocks, according to the Eccles School's Finance chair Michael Cooper. But as Facebook considers a name change, the practice is unlikely to help, Cooper said. That's because it is a huge, widely followed company. Read more about Cooper's research and what it could mean for the social media giant in MarketWatch.
Recently the stock that used to trade under the ticker CREE made a switch — and saw a healthy jump in their stock price. Is it a coincidence that the former CREE, now Wolfspeed trading as WOLF, outperformed the market after it changed? Probably not, according to Michael Cooper, Professor of Finance. A name like CREE carries no meaning, while WOLF has instant recognition [...]
Are mutual fund names misleading investors? The Securities and Exchange Commission fears so, and is cracking down. But is that the right move? Finance chair Michael Cooper is torn. See his reasoning in MarketWatch.
Investors to know they have pay fees to invest their money, but it's always better when you get to keep as much of your money as possible. David Eccles School of Business Finance Professor Michael Cooper spoke with The New York Times about his research on the disparity between high-cost and low-cost funds and the impact their fees have on returns. Read the full [...]