Michael Cooper

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Could a new moniker for Facebook help falling stock prices?

A cosmetic name change often can help boost falling stocks, according to the Eccles School's Finance chair Michael Cooper. But as Facebook considers a name change, the practice is unlikely to help, Cooper said. That's because it is a huge, widely followed company. Read more about Cooper's research and what it could mean for the social media giant in MarketWatch.

2021-10-28T10:26:11-06:00October 28th, 2021|

Does a name change lead to a higher stock price?

Recently the stock that used to trade under the ticker CREE made a switch — and saw a healthy jump in their stock price. Is it a coincidence that the former CREE, now Wolfspeed trading as WOLF, outperformed the market after it changed? Probably not, according to Michael Cooper, Professor of Finance. A name like CREE carries no meaning, while WOLF has instant recognition [...]

2021-10-11T17:29:50-06:00October 11th, 2021|