Could a new moniker for Facebook help falling stock prices?

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  • As Facebook considers a name change, the practice is unlikely to help because it is a huge, widely followed company, according to Michael Cooper.

Could a new moniker for Facebook help falling stock prices?

A cosmetic name change often can help boost falling stocks, according to the Eccles School’s Finance chair Michael Cooper.

But as Facebook considers a name change, the practice is unlikely to help, Cooper said. That’s because it is a huge, widely followed company.

Read more about Cooper’s research and what it could mean for the social media giant in MarketWatch.

2021-10-28T10:26:11-06:00October 28th, 2021|

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