A cosmetic name change often can help boost falling stocks, according to the Eccles School's Finance chair Michael Cooper. But as Facebook considers a name change, the practice is unlikely to help, Cooper said. That's because it is a huge, widely followed company. Read more about Cooper's research and what it could mean for the social media giant in MarketWatch.
Recently the stock that used to trade under the ticker CREE made a switch — and saw a healthy jump in their stock price. Is it a coincidence that the former CREE, now Wolfspeed trading as WOLF, outperformed the market after it changed? Probably not, according to Michael Cooper, Professor of Finance. A name like CREE carries no meaning, while WOLF has instant recognition [...]