Consumer Loyalty

5 business lessons from Taylor Swift

Taylor Allison Swift was born on Dec. 13, 1989 in Reading, Pennsylvania.  Most people recognize her as American singer-songwriter who writes narrative songs about her personal life. To me, she is so much more than those facts. She is TAYLOR SWIFT. Being one of her dedicated, loyal fans for 10 years, I have learned quite a bit from her in many aspects as a celebrity, [...]

2017-12-20T10:07:47-07:00October 26th, 2016|

5 branding takeaways from Beyoncé

Beyoncé. Starting in the early 90’s with her band “Destiny’s Child,” she has developed from a cute teenage pop singer to an icon for both women and the black community. She is no longer just a singer; she is a brand. How did she do it? What makes Beyoncé capable of being known as a queen? It has been stated that her adoration is [...]

2017-12-20T10:07:48-07:00October 13th, 2016|
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