Lady Gaga’s Super Bowl LI halftime show, contrary to many of the commercials this year, was not full of political statements and controversial messages. She began the show with “God Bless America” and “This Land is Your Land,” and then after jumping off of the roof began singing many of her greatest hits. She did offer one political message, which could have been directed [...]
We’ve all heard it: “I only watch the Super Bowl for the commercials.” Regardless of if you are a die-hard NFL fan or one of those people who have been caught saying the above statement, I think it is safe to say that the advertisements in the this seemingly national-holiday-worthy-event are always a point of discussion. With thirty seconds of screen time costing more [...]
Master of Science in Information Systems students in Dr. Chong Oh's IS 6910 class Social Media Analytics for Super Bowl 2017 lived up to their class's name and analyzed more than 1 million tweets about the advertisements that aired during the coverage of the game between the New England Patriots and Atlanta Falcons. Student researchers included Savan Kumar, Shambhavi Khare, Andrew Vernon, Vikal Gupta [...]