Want a successful charity? Our research might help
Keith Botner, marketing doctoral candidate at the University of Utah’s David Eccles School of Business, is the lead author of the paper “What’s In a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits,” slated to appear in the February print edition of the Journal of Marketing. He shares the highlights of his findings. Listen here and check [...]