Does a name change lead to a higher stock price?
Recently the stock that used to trade under the ticker CREE made a switch — and saw a healthy jump in their stock price. Is it a coincidence that the former CREE, now Wolfspeed trading as WOLF, outperformed the market after it changed? Probably not, according to Michael Cooper, Professor of Finance. A name like CREE carries no meaning, while WOLF has instant recognition [...]