How Cotopaxi created a brand to support its mission

Outdoor gear company, Cotopaxi, is best-known for its brightly colored products and annual Questival scavenger hunt, a social media sensation. But, there’s far more to the company than meets the eye. They HeyU podcast team got an inside look at how Cotopaxi integrates its values and mission into its overall operation and marketing in an interview with Director of Brand and Impact, Annie Agle. [...]