The case for a culture of experimentation in business schools

The scientific method is no longer the sole domain of scientists, and business schools need to train students to embrace a spirit of experimentation. That's the premise set forth in a new article from the Harvard Business Review co-authored by the Eccles School's Elizabeth Tenney, assistant professor of Management; Elaine Costa, Management Ph.D. student; and Ruchi Watson, assistant professor of Entrepreneurship & Strategy and [...]