Sex, money, politics ... we've been raised to avoid these topics in polite conversation. But one Eccles School professor, Eric VanEpps, has some new research that sheds light on what turns a regular question into a sensitive one. He recently shared his thoughts with the Freakonomics podcast. Give it a listen.
If you ask a question, you expect a truthful response. But it turns out that how you ask and phrase the question can have a huge effect on how much truth the respondent is willing to reveal, according to new research by Eric VanEpps, an assistant professor of Marketing at the David Eccles School of Business. VanEpps explains the phenomenon in an op-ed in [...]