Department of Marketing

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Retailers seek competitive advantage through new payment methods

With phones, watches, apps and cryptocurrency, the days of "cash or credit" are long in the past. Retailers continue to seek competitive advantage by adding diverse ways to pay, including applications like Venmo or PayPal, allowing "by now pay later" plans like Klarna, or even accepting cryptocurrency, according the National Retail Federation. “One concern merchants may have with bitcoin transactions is the price volatility,” [...]

2022-12-07T15:09:18-07:00December 7th, 2022|

Eccles School marketing student wins prestigious AMA award

Hearty congratulations to marketing and entrepreneurship student Caroline Daley! Caroline was chosen as the Marketing Student of the Year at the Utah Marketing Awards earlier this month. The Utah American Marketing Association (AMA) puts on this event each year to honor business professionals in the field. “This was the first year that they included an outstanding student award, and we are proud that they [...]

2017-12-20T10:08:17-07:00November 17th, 2015|