Eccles School professor’s new book helps companies grow and create value
We've all watched a company find a competitive advantage, dominate a market and then begin to falter. The companies that recovered were often ones that found new ways to create value. Todd Zenger, N. Eldon Tanner Chair in Strategy and Strategic Leadership and Presidential Professor at the David Eccles School of Business, has written the new book, Beyond Competitive Advantage: How to Solve the [...]