Department of Marketing
Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Eccles School gives you a competitive advantage in one of the largest areas of employment in business.
Professional Selling & Business Development Minor
Sales is among the top four career paths chosen by graduates in engineering, humanities, and the physical and social sciences. 20% of business majors also establish a career in sales. In just 18 credits, this minor provides students with the personal and technical skills to succeed in a sales career. Course subjects include personal selling, sales management, business-to-business marketing, and sales technology, analytics, and operations.
Department of Marketing Faculty
Respected as some of the best in their field, Eccles School faculty are skilled teachers, innovative researchers and global thought leaders who are shaping the strategic pioneers of the future and transforming business practices worldwide. View faculty.
Faculty Research Seminars
The Department of Marketing brings in top scholars to share their cutting-edge research with faculty and doctoral students.
View upcoming and archived seminars.
Beyond the Classroom
Department of Marketing
The Department of Marketing shapes leaders who know how to create, communicate, and deliver value to customers.
EVENTS
Join us at upcoming information sessions, employer-related and mentorship events, and other Eccles events.