Department of Marketing

Marketing means creating, communicating, and delivering value to customers while generating revenue. With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Eccles School gives you a competitive advantage in one of the largest areas of employment in business.

Pair of smiling marketing students

Undergraduate

The marketing undergraduate curriculum includes courses in advertising, digital marketing and analytics, strategic marketing, and professional sales. Choose from four elective tracks.

Ph.D.

Our faculty invests heavily in training and working one-on-one with doctoral students as they pursue quantitative, managerial, and behavioral areas of emphasis.

Sales Minor

This Professional Selling & Business Development Minor provides students with the skills to succeed in the sales aspect of any career including B2B marketing, sales analytics, and more!

Marketing faculty members
Department of Marketing Faculty

Respected as some of the best in their field, Eccles School faculty are skilled teachers, innovative researchers and global thought leaders who are shaping the strategic pioneers of the future and transforming business practices worldwide. View faculty.

Faculty Research Seminars

The Department of Marketing brings in top scholars to share their cutting-edge research with faculty and doctoral students.
View upcoming and archived seminars.

Man presenting at research seminar

Beyond the Classroom

Adobe Digital Analytics Competition

Undergraduate and graduate students who have completed MKTG 4310/6310 – Digital Marketing and Analytics or its equivalent are encouraged to participate.

AdThing

This is a creative ad agency at the University of Utah campus, working on real projects with real clients, under real pros.

American Marketing Association

A group of students dedicated to personal and professional development, willing to help others with this development.

Daniels Fund Ethics Initiative Internship

Students will be accepted based on their previous academic record, completion of MKTG 3010, and strength of learning in a new internship or recent promotion.

Department of Marketing

The Department of Marketing shapes leaders who know how to create, communicate, and deliver value to customers.

Join us at upcoming information sessions, employer-related and mentorship events, and other Eccles events.

Learn more.