Heidi Noelle Herrick

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Heidi Noelle Herrick

Assistant Professor (Lecturer)

Department of Entrepreneurship & Strategy


Dr. Herrick, MBA, Ph.D., is a professor of entrepreneurship and strategy at the University of Utah. Prior to academia, she worked as a consultant in San Francisco where she specialized in intellectual property cases for some of the leading tech firms in Silicon Valley. She consults and acts as an advisor to various corporations on a number of strategic matters including decision making under uncertainty and strategic leadership. 

Heidi’s recent research and consulting work focuses primarily on strategic leadership, enrollment of key stakeholders, innovation, economic de