Wondering when it will be safe to buy anything from a new home to a Caribbean cruise? Eccles School professors of marketing Arul and Himanshu Mishra join a group weighing in on the topic in Forbes.
It can be easy to look at coronavirus hotspots and think the same won't happen in your state or city, but that sense of security is misleading, say Arul and Himanshu Mishra, David Eccles Professors of Marketing here at the Eccles School. "In effect, people somehow perceive human-drawn borders as physical protection against peril like earthquakes, nuclear catastrophe and fires. We've called this error [...]
The age of the big-box electronics retailer is supposed to be over. So how is Best Buy surviving — and thriving — in this online economy? David Eccles Professors of Marketing Arul and Himanshu Mishra weigh in on how the retailer is succeeding in The Deseret News.
As Oscar contenders are set to hit the big screen this month, understanding how well films will fare with an international audience is increasingly important. With a global marketplace, it’s important for companies to understand how well their products will sell around the world and target their marketing to get the most value. A new study co-authored by Sangkil Moon (UNC), Arul Mishra and [...]
WalletHub has just released a new report about car purchasing ahead of Memorial Day Weekend, one of the busiest car-buying times of the year. In addition to giving some great facts and figures about cars, WalletHub also reached out to a panel of experts about auto purchase. Among them is no other than our very own Himanshu Mishra. Click here to find out why the [...]