at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
Maximize Your Summer Break
With the semester wrapping up and summer in the forecast, it’s time to start thinking about summer break plans. Whether you’re looking to relax, go on some adventures, or get ahead for next semester, there’s plenty you can do to make the most of your time off. Here are some ideas to make this summer one to remember. Hit the water Nothing says summer like spending time in the water. Whether you're swimming at the beach, fishing on a quiet morning, paddleboarding across a lake, or wakeboarding behind a boat, there are endless ways to cool off. If you’re [...]
Five Study Spots Around Campus
Focused study is extremely important for doing well in your classes, and finding the right environment can make all the difference. It's important to study without distractions to maximize productivity and retention. Fortunately, the University of Utah offers several areas where students can enjoy uninterrupted study sessions. 1. Business School Private Study Rooms For those who prefer a private space, the Business School offers study rooms by reservation. You can get a private study room in SFEBB or CRCC by contacting the front desk in the SFEBB, emailing rooms@eccles.utah.edu, or texting 801-581-7676. All you need to do is give [...]
Eccles Students Analyze What Makes a Super Bowl Ad Win
This year, brands spent $8 million for just 30 seconds of Super Bowl airtime. But what actually makes an ad effective? Is it the humor? The celebrity cameos? The emotional storytelling? For the 95 students competing in this year’s Game Day Ad Analytics Case Competition, the answer was all in the data. Hosted by the Information Systems Program at the David Eccles School of Business, the competition challenged 27 teams to break down real-time audience reactions to 59 Super Bowl commercials, using analytics to determine which ads truly resonated — and why. Using tools like Python, R, Twitter API, Alteryx, [...]