Assistant Professor (Lecturer)
Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah.
Firetoss provides SEO, marketing, and creative services to firms across the nation. Firetoss’ integrated approach to strategy, creative development, and marketing execution provide a unique advantage over other agencies.
Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.
Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products,