Tony Passey

Assistant Professor (Lecturer)

Department of Marketing

Career Line, Faculty

Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah.

Firetoss provides SEO, marketing, and creative services to firms across the nation. Firetoss’ integrated approach to strategy, creative development, and marketing execution provide a unique advantage over other agencies.

Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, Thermaglas Windows, and the west coast’s first fully custom fiberglass door manufacturing company, SureFit Door Co.

Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology.

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  • M.S. Finance 2011, Finance, University of Utah
  • B.A. Economics 2010, Economics, University of Utah
Honors & Awards
  • Honoree – Utah top 100 CEOs in Technology. Utah V100, 06/2010
  • MKTG 6320-001 Content Mktg
  • MKTG 6715-001 Entrepreneurial Mktg
  • MKTG 4310-001 Digital MKTG & Analytic
  • MKTG 6320-001 Content Mktg
  • MKTG 4310-001 Mktg through Inter Med
  • MKTG 6310-001 Mktg through Inter Med
  • MKTG 6330-001 Digital Campaign Mgt
  • ANTONY PASSEY (2016) Digital Marketing Funnels for Driver Recruiting. Invited Talk/Keynote, Presented, 02/25/2016.
  • ANTONY PASSEY (2016) YEA Panel Discussion. Invited Talk/Keynote, Accepted, 02/25/2016.
  • ANTONY PASSEY (2016) 6 Biases to Marketing. Invited Talk/Keynote, Presented, 02/11/2016.
  • ANTONY PASSEY (2016) Changes in Digital Marketing for 2016. Invited Talk/Keynote, Presented, 01/10/2016.
  • ANTONY PASSEY (2015) Myths about SEO and SEOs. Invited Talk/Keynote, Presented, 12/10/2015.
  • ANTONY PASSEY (2015) Optimizing for Digital Traffic. Invited Talk/Keynote, Presented, 11/17/2015.
  • ANTONY PASSEY (2015) Zions Resource Center. Invited Talk/Keynote, Presented, 02/17/2015.
  • ANTONY PASSEY (2014) Ohio State Trucking Association. Invited Talk/Keynote, Presented, 10/20/2014.
  • ANTONY PASSEY (2014) Utah Trucking Association. Invited Talk/Keynote, Presented, 05/20/2014.
Professional Organizations
  • The Digital Marketing Group [DM]. 01/01/2015present. Position : Member.
  • SLC | SEM. 02/01/2012present. Position : Member.
  • SL Circle. 12/01/2010present. Position : Member.
Entrepreneurial Experience
  • Firetoss. 06/01/2010 – present. Employees: 35.
    Comments: Full-service digital marketing agency with expertise in corporate websites, e-commerce, and digital marketing strategy and execution.
  • SureFit Door Co. 08/01/2005 – 06/01/2007. Employees: 0.
    Comments: Custom fiberglass door manufacturing facility located in Sacramento, CA
  • Thermaglass. 11/01/2002 – 12/25/2007. Employees: 60.
    Comments: Energy efficient window, siding, and door company focused on home improvements in Northern California.
Professional Service
  • SL Circle. Role: Board Member . Working with group within SL Circle to develop a mini conference to benefit startups that grow organically as apposed to taking venture capital. The conference will be called Bootstrap 2016 and will be held in Utah in the fall of 2016. 01/01/2016 – 12/31/2016