Teresa M. Pavia is an Associate Professor of marketing and the past chair of the Marketing Department at the David Eccles School of Business, University of Utah. She has been recognized for her teaching skills and has been an active researcher in product management (e.g., new product development, consumer behavior, and pricing) and in the intersection of consumer behavior and health care. Among her publications are articles in the Journal of Consumer Research; Journal of Marketing; Journal of Macromarketing; Journal of Marketing Management; Consumption, Markets and Culture; and Management Science. She has served on the board of the Pitney Bowes Bank for eighteen years.