David Eccles Professor of Marketing, Faculty Fellow & Emerging Scholar
Himanshu Mishra is David Eccles Professor of Marketing at the University of Utah. He has a Ph.D. in marketing from the University of Iowa. Himanshu’s current research interests can be broadly classified into two areas. Himanshu investigates research questions in the domains of behavioral decision theory, cognitive biases, consumer psychology and behavioral economics. He is also using predictive analytics to understand and predict decisions made by consumers in the marketplace. The insights he derives from unstructured data are applied in his many collaborations with firms.