Chong Oh

Associate Professor (Lecture), Director of Undergraduate IS Program

Department of Operations and Information Systems

Career Line, Faculty

Dr. Oh teaches dynamic web development, emerging web technology, database fundamentals, and introduction to IS. His research interest is in the interplay between characteristics of social media and economic outcomes such as stock price movements and movie revenue. Specifically, he explores the behavior and interactions of the members of stock message boards, online product reviews, stock-microblogging channels with economic outcomes. His research methodologies involve sentiment and textual mining, predictive analytics, and econometrics analysis.

Toggle All Sections

Education
  • Ph.D. 2013, Information Systems, University of Utah
  • MS 2000, Information Systems, Brigham Young University
  • BS 2000, Business Mgmt, Brigham Young University
Research
Oh, C., Roumani, Y., Nwankpa, J., & Hu, H. (Accepted for Publication) “Beyond Likes and Tweets: Consumer Engagement Behavior and Movie Box Office in Social Media” Information & Management.
Oh, C., Verhaal, C., & Lundmark, L. (Under Review) “A Little Birdie Told Me: Social Media, Organizational Legitimacy, and Underpricing in Initial Public Offerings”.
Oh, C. & Yergeau, S. (Accepted for Publication) “Social Capital, Social Media, and TV Ratings” International Journal of Business Information Systems. link to website
Oh, C., Sasser, S. & Almahmoud, S. (2015) “Social Media analytics framework: the case of Twitter and Super Bowl Ads” Journal of Information Technology Management. 26(1). download paper
Oh, C. (2013) “Customer engagement, word-of-mouth and box office: the case of movie tweets” International Journal of Information Systems and Change Mgmt. 6(4):338-352. link to website
Oh, C., Sasser, S., Lockwood-White, C., & Almahmoud, S. (2015) “Discovering Twitter metrics for Creative Super Bowl Campaigns” In Verlegh, P., Voorveld, H., & Eisend, M. (Eds.), Advances in Advertising Research (Vol VI) (pp. 37-50), Springer. link to website
Oh, C. & Sheng, O. (2011) “Investigating Predictive Power of Stock Micro Blog Sentiment in Forecasting Future Stock Price Directional Movement” Proceedings in ICIS 2011, Shanghai. Recommended for Best Paper Award. download paper
Oh, C., Aggarwal, R., Mishra, H. & Mishra, A. (2009) “To Stand Out or to Remain Inconspicuous: Existence of Cross-Cultural Communication Differences in Microblogging” In Proceedings from the Eighth Workshop on eBusiness (WEB), Phoenix, AZ, 2009. link to website
Teaching
  • IS 4410-001 Information Systems
  • IS 4410-004 Information Systems
  • IS 4411-001 HON Information Systems
  • IS 4420-001 Database Fundamentals
  • IS 4460-001 Web Based Applications
  • IS 4410-002 Information Systems
  • IS 4410-001 Information Systems
  • IS 4410-005 Information Systems
  • IS 6471-001 Emerging Web Tech & Stg
Publications
  • Chong Oh, Yaman Roumani, Joseph Nwankpa & Han-Fen Hu (2016). Beyond Likes and Tweets: Consumer Engagement Behavior and Movie Box Office in Social Media. Information & Management. Discipline based – refereed, Accepted, 03/20/2016.
  • Chong Oh, J. Cameron Verhaal & Leif Lundmark (2016). A Little Birdie Told Me: Social Media, Organizational Legitimacy, and Underpricing in Initial Public Offerings. Information Systems Frontiers. Discipline based – refereed, Revise/resubmit(1), 03/20/2016.
  • Chong Oh & Stephanie Yergeau (2015). Social Capital, Social Media, and TV Ratings. International Journal of Business Information Systems. Discipline based – refereed, In press, 11/2015.
    http://www.inderscience.com/info/ingeneral/forthco…– opens new window
  • Chong Oh, Sheila Sasser & Soliman Almahmoud (2015). SOCIAL MEDIA ANALYTICS FRAMEWORK: THE CASE OF TWITTER AND SUPER BOWL ADS. Journal of Information Technology Management. Vol. 26, 1-18. Discipline based – refereed, Published, 01/2015.
    http://jitm.ubalt.edu/XXVI-1/article1.pdf– opens new window
  • Chong Oh (2013). Customer engagement, word-of-mouth and box office: the case of movie tweets. International Journal of Information Systems and Change Mgmt. Vol. 6. Discipline based – refereed, Published, 05/2013.
    http://www.inderscienceonline.com/doi/abs/10.1504/…