Past Conferences

2023 Conference (at Newpark Resort / Park City):

Conference Agenda (2023)

This year’s conference will be headlined by two distinguished keynote speakers:
– Laura Kornish (Associate Dean of Undergraduate Affairs, Marketing –Colorado Boulder)
– Kamalini Ramdas (Deloitte Chair in Innovation and Entrepreneurship, Management Science and Operations –LBS)

THURSDAY, FEBRUARY 2
6:30 – 8:30 PM — Reception and Registration

FRIDAY, FEBRUARY 3
7:00 – 7:30 AM — Continental Breakfast

7:30 – 10:15 AM — Session 1
• “Designing Knowledge-driven Innovation Contests,” Lakshmi Nittala (Dayton), Sanjiv Erat (UCSD)
• “The Effect of Voting Structure on New Product Evaluation Decisions: Advisory Committees at the FDA,“ Panos Markou (UVA), Tian Chan (Emory)
• “The Effect of Influencer Reach on Consumer Engagement and Persuasion Knowledge,“ Cristina Nistor and Charlene Chu (Chapman), Ekin Pehlivan and Taylan Yalcin (CSUCI)
• “The Accuracy of News,“ Yogesh Joshi and Bobby Zhou (Maryland), Chutian Wang (City University of Hong Kong)

10:30 AM – 4:30 PM — Winter fun activities

4:30 – 7:00 PM — Session 2
• “Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface,“ Olivier Rubel (UC Davis), Chen Zhou (South Carolina), Rajdeep Grewal (UNC), Jagmohan Raju (Wharton)
• “Co-creation in New Product Development: Collaborating with a Shared Supplier in the Presence of a Competitor,“ Abhishek Roy (Temple)
• KEYNOTE: Kamalini Ramdas (LBS)

7:30 PM — Dinner

SATURDAY, FEBRUARY 4
7:00 – 7:30 AM — Continental Breakfast

7:30 – 10:15 AM — Session 3
• “Circular Economy Challenges for Innovation,“ Chris Voss (LBS, Warwick), Ad de Jong and Jesper Clement (Copenhagen), Roger Maull (Exeter), Sönnich Sönnichsen (Lund)
• “How Incentives and Biases Impact Product Development and Innovation at Lean Startups,“ Steve Yoo (UCL)
• “Bad Medical News and the Aversion of Generic Drugs,“ Manuel Hermosilla and Andrew Ching (Johns Hopkins)
• “Towards Achieving Mental Health Equity in Underserved Communities: Evaluating the Potential of Mobile Apps,“ Yi Tang, KK Sinha, and Necati Ertekin (Minnesota), Adam Moen (Real EmPowerment Solutions)

10:30 AM – 4:30 PM — Winter fun activities

4:30 – 7:00 PM — Session 4
• “Probabilistic Price Promotions with Zero-price Effect,“ Fredrik Odegaard and Yongqin Lei (Ivey)
• “When Believing is a Stretch: Prosocial Goal Communication in Reward-based Crowdfunding,” Daniel Zantedeschi (USF), Josh Kaisen (St. Mary’s College of Maryland)
• KEYNOTE: Laura Kornish (UC Boulder)

7:30 PM — Closing dinner

2023 Attendees

Conference attendees (2023)

1 Syd Alavi* University of Utah
2 Chris Anderson Cornell
3 Janice Carrillo Florida
4 Tian Chan Emory
5 Kaitlin Daniels Washington University
6 Jeff Dotson BYU
7 Manuel Hermosilla Johns Hopkins
8 Jin-Hee Huh Calgary
9 Jeremy Hutchison-Krupat Cambridge
10 Yogesh Joshi Maryland
11 Laura Kornish Colorado Boulder
12 Jessie Liu Johns Hopkins
13 Panos Markou UVA
14 Cristina Nistor Chapman
15 Lakshmi Nittala Dayton
16 Fredrik Odegaard Ivey
17 Karthik Ramachandran Georgia Tech
18 Kamalini Ramdas LBS
19 Abhishek Roy Temple
20 Olivier Rubel UC Davis
21 Glen Schmidt University of Utah
22 Matthew Selove Chapman
23 Johanna Slot Penn State
24 Yi Tang* Minnesota
25 Bo van der Rhee Nyenrode
26 Chris Voss LBS, Warwick
27 Don Wardell University of Utah
28 Joel Wooten South Carolina
29 Steve Yoo UCL
30 Daniel Zantedeschi USF

*PhD Student

2022 Conference (at Newpark Resort / Park City):

Conference Agenda (2022)

This year’s conference will continue our tradition of having both high-profile keynote speakers and original research from all levels of academic faculty. Below is the preliminary schedule. (All times are MST.)

Featured Speakers
David Reibstein (William Stewart Woodside Professor of Marketing, Wharton)
Rohit Verma (Founding Provost, VinUniversity)

THURSDAY, FEBRUARY 10

6:30 – 8:30 PM — Registration at NewPark Resort
• Travel Talk: “Reimbursement in the Move to Value-Based Healthcare,” Dana Romero (Utah)

FRIDAY, FEBRUARY 11
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:00 AM — Session 1
• “Artificial Intelligence on Call,” Shubhranshu Singh, Tinglong Dai (Johns Hopkins)
• “Matching Technology in Ride-hailing Marketplaces,” Kaitlin Daniels (WashU), Danko Turcic (UC Riverside)
• “From Trash to Treasure,” Bo van der Rhee, Jian Qin (Nyenrode)

10:00 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 2
• “Ethical Experimentation and Regulatory Flexibility in Drug Development,” Manuel Hermosilla (Johns Hopkins)
• “Public-Private Product Design,” Yogesh Joshi (Maryland), Shubhranshu Singh (Johns Hopkins)
• “Responsible Research in Business and Management,” David Reibstein (Wharton)

7:00 PM — Dinner

SATURDAY, FEBRUARY 12
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:30 AM — Session 3
• “Launching the First Private Not-for-profit University,” Rohit Verma (VinUniversity)
• “Prospecting vs. Retargeting: A Field Experiment,” Jeff Larson, Jeff Dotson (BYU)
• “Optimal Slider Design for Offer Solicitation,” Chris Anderson (Cornell)

10:30 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 4
• “A Mixed-methods Study of Oakville Wine Ingredient Brands,” Michael Carrillo (Florida)
• “When Does a Brand-Influencer Matching AI Backfire?,” Jessie Liu (Johns Hopkins), Yi Liu (Wharton)
• “Friend or Foe: The Impact of Video UGC,” Jinhee Huh (Calgary), Lingling Zhang (CIEBS), P.K. Kannan (Maryland)

7:00 PM — Closing dinner

2022 Attendees

Faculty Attendees (2022)

This year’s attendees will be updated closer to the conference dates; registration is currently open. Prior years’ attendees are shown below and in the archive.

1 Chris Anderson Cornell
2 Janice Carrillo Florida
3 Michael Carrillo Florida
4 Tian Chan Emory
5 Kaitlin Daniels Washington University
6 Jeff Dotson BYU
7 Michaela Draganska Drexel
8 Manuel Hermosilla Johns Hopkins
9 John Howell BYU
10 Jinhee Huh Calgary
11 Yogesh Joshi Maryland
12 Jeff Larson BYU
13 Jessie Liu Johns Hopkins
14 Kamalini Ramdas LBS
15 David Reibstein Wharton
16 Glen Schmidt University of Utah
17 Shubhranshu Singh Johns Hopkins
18 Bo van der Rhee Nyenrode
19 Rohit Verma VinUniversity
20 Chris Voss Warwick
21 Matt Walsman Rutgers
22 Joel Wooten South Carolina

Doctoral Students (U. of Utah)

Syd Alavi
Dana Romero
Bo Wen

2019 Conference (at Homestead Resort / Deer Valley):

Conference Agenda (2019)

This year’s conference will continue our tradition of having both high-profile keynote speakers and original research from all levels of academic faculty. Below is the preliminary schedule.

Featured Speakers
Alina Sorescu (Paula and Steve Letbetter ’70 Chair in Business, Texas A&M)
Glen Schmidt (Department Chair of Operations and IS, Utah)

THURSDAY, FEBRUARY 7

6:30 – 8:30 PM — Reception and Registration at Homestead Resort

FRIDAY, FEBRUARY 8
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:00 AM — Session 1
• Keynote, Alina Sorescu (Texas A&M)
• “On the Monetization of Mobile Apps,” Gil Appel (USC), Barak Libai, Eitan Muller, Ron Shachar (Arison)
• “The Value of Robustness in Marketing Channels,” Olivier Rubel (UC Davis)

10:00 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 2
• “The Structure of DevOps in Product-Service System Development,” Nitin Joglekar (Boston), Steven Eppinger and Rajaram Srinivasan (MIT)
• “When High-End Designers Partner with Low-Cost Retailers,” Johanna Slot, Gabriel Gonzales, Margaret Meloy (Penn State)
• “To What Extent Does HR Management Affect NPD Success?,” Bo van der Rhee, Melanie Ruiter, Jian Qin (Nyenrode)

7:00 PM — Dinner

SATURDAY, FEBRUARY 9
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:30 AM — Session 3
• “Message Content in Rebroadcast Decisions,” Oliver Rutz (Washington), Garrett Sonnier (Texas)
• “Delivering Baseball Insight,” Joel Wooten, Justin Kistler, Stacey Mumbower (South Carolina)
• “Creator Post-Campaign Interaction in Crowdfunding,” Daniel Zantedeschi (Ohio St), Onochie Fan-Osuala (Wisconsin Whitewater), Wolfgang Jank (S Florida)
• “Dynamic Innovation Contests and Information Design,” Sina Moghadas (Utah)

10:30 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 4
• “The Impact of the Gig Economy on Low-Income Families,” Kaitlin Daniels and Michal Grinstein-Weiss (Washington University)
• “Procedural Justice of Priority Queues,” Michael Dixon and Megan Albrechtsen (Utah State)
• Keynote, Glen Schmidt (Utah)

7:00 PM — Closing dinner

2019 Attendees

Faculty Attendees (2019)

1 Gil Appel USC
2 Kaitlin Daniels Washington University
3 Michael Dixon Utah State
4 Jeff Dotson BYU
5 Marc Dotson BYU
6 Cheryl Druehl George Mason
7 Jake Hoskins Westminster College
8 John Howell BYU
9 Nitin Joglekar Boston University
10 Kate Karniouchina Mills College
11 Laura Kornish Colorado at Boulder
12 Bill Moore University of Utah
13 Olivier Rubel UC Davis
14 Glen Schmidt University of Utah
15 Johanna Slot Penn State
16 Alina Sorescu Texas A&M
17 Bo van der Rhee Nyenrode
18 Rohit Verma Cornell
19 Chris Voss Warwick
20 Don Wardell University of Utah
21 Joel Wooten South Carolina
22 Daniel Zantedeschi Ohio State

Doctoral Students (U. of Utah)

Sydhashem Alavi
Amrita Drey
Sina Moghadas Khorasani
Linyi Li
Ramakrishnan

2018 Conference (at Zermatt Resort / Deer Valley):

Conference Agenda (2018)

The conference will kick off with a tour and evening reception on Thursday, February 8th. Friday and Saturday will have both presentations and social activities, with the closing dinner on Saturday evening.

Featured Speakers
Page Moreau (John R. Nevin Chair in Marketing, Wisconsin)
Nils Rudi (Abu Dhabi Commercial Bank Chaired Professor in International Management, INSEAD)

THURSDAY, FEBRUARY 8
2:00 – 4:30 PM — Eccles School Innovation Tour *

6:30 – 8:30 PM — Reception and Registration at Zermatt Resort

FRIDAY, FEBRUARY 9
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:00 AM — Session 1
• Keynote: Consumers’ Role in Innovation, Page Moreau (Wisconsin)
• “Firm Clockspeed: Toward a Theory of Relativity,” Sina Khorasani and Glen Schmidt (Utah)
• “The High End Bias: An Irrational Preference in Innovation,” Jake Hoskins (Westminster College), Sebastian Gurtner (Bern), Ronny Reinhardt (Jena), Abbie Griffin (Utah)

10:00 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 2
• “The View From the Top: How CEOs’ Backgrounds Impact Firms’ Innovation Output,” Nooshin Warren (Arizona), Alina Sorescu (Texas A&M), Shuba Srinivasan (Boston)
• “Optimal Supplier Allocation in Collaborative Product Development with Competing Internal Teams,” Svenja Sommer and Christian van Delft (HEC Paris), Timofey Shalpegin (Auckland)
• “Can User Generated Content Predict Restaurant Survival?,” Lan Luo and Mengxia Zhang (USC)

7:00 PM — Dinner

SATURDAY, FEBRUARY 10
7:00 – 7:30 AM — Full Breakfast

7:30 – 10:30 AM — Session 3
• “The Role of Participation in Innovation Contests,” Konstantinos Stouras, Jeremy Hutchison-Krupat, and Raul Chao (Darden)
• “Eye on the Prize: Effects of Prize Structure on Idea Creativity in Contests,” Johanna Slot (Penn State), Raji Srinivasan (Texas), Stefan Wuyts (Koç)
• “Incentives for Selling Two-Sided Markets,” Olivier Rubel and Hemant Bhargava (UC Davis)
• “The Sharing Economy and Housing Affordability: Evidence from Airbnb,” Davide Proserpio (USC), Kyle Barron (NBER), Edward Kung (UCLA)

10:30 AM – 5:00 PM — Winter fun activities

5:00 – 6:45 PM — Session 4
• “Can Emerging Markets Tilt Global Product Design?,” Manuel Hermosilla (Johns Hopkins), Fernanda Gutierrez-Navratil (Navarra), Juan Prieto-Rodriguez (Oveido)
• Keynote: The New Product Bet, Nils Rudi (INSEAD)

7:00 PM — Closing dinner

– – – – –

* Eccles School Innovation Tour
In addition, this year we will feature a tour of the Eccles School innovation facilities on Thursday, 2/8, before the conference kicks off. Sign up for the tour (and plan transportation) online.

The agenda for the tour will be as follows. (We recognize that some of you may not make it to Salt Lake in time to start at 2 PM. We would still love to have you join us for what you can, so let us know and we’ll do everything we can to get you to the University soon after landing.)

2:00 – 2:45 Center for Medical Innovation
3:00 – 3:45 Lassonde Studios
4:00 – 4:30 Sorenson Center (SFE building)

The tour will be free. In addition, once the tour concludes there might be time for people to rent skis at the University’s outdoor center (less than half-price!) before heading up to Zermatt for the welcome reception.

http://uofuhealth.utah.edu/center-for-medical-innovation/
http://lassonde.utah.edu
http://eccles.utah.edu/sorenson-center-for-discovery-and-innovation/
http://sorensonimpact.com

2018 Attendees

Faculty Attendees (2018)

1 Chris Anderson Cornell
2 Gil Appel USC
3 Sreekumar Bhaskaran SMU
4 Raul Chao Darden
5 Kaitlin Daniels Washington University
6 Jeff Dotson BYU
7 Marc Dotson BYU
8 Abbie Griffin University of Utah
9 Manuel Hermosilla Johns Hopkins
10 Jake Hoskins Westminster College
11 Jeremy Hutchison-Krupat Darden
12 Kate Karniouchina Mills College
13 Laura Kornish Colorado at Boulder
14 Lan Luo USC
15 Bill Moore University of Utah
16 Page Moreau Wisconsin
17 Dionne Nickerson Georgia Tech
18 Michael Palazzolo UC Davis
19 Davide Proserpio USC
20 Morvarid Rahmani Georgia Tech
21 Karthik Ramachandran Georgia Tech
22 Olivier Rubel UC Davis
23 Nils Rudi INSEAD
24 Glen Schmidt University of Utah
25 Johanna Slot Penn State
26 Svenja Sommer HEC Paris
27 Shuba Srinivasan Boston University
28 Konstantinos Stouras Darden
29 Karl Ulrich Wharton
30 Don Wardell University of Utah
31 Nooshin Warren University of Arizona
32 Joel Wooten South Carolina
33 Xiaoqian Yu University of Utah
34 Daniel Zantedeschi Ohio State

Doctoral Students (U. of Utah)

Sydhashem Alavi
Sina Moghadas Khorasani
Dana Romero

2017 Conference (at Zermatt Resort / Deer Valley):

Conference Agenda (2017)

The conference will kick off with an evening reception on Thursday, February 9th. Friday and Saturday will have both presentations and social activities, with the closing dinner on Saturday evening.

Featured Speakers
Barry Bayus (Roy O. Rodwell Distinguished Professor of Marketing, UNC)
David Reibstein (William Stewart Woodside Professor of Marketing, Wharton)
Andy Neely (Founding Director, Cambridge Service Alliance)

THURSDAY, FEBRUARY 9
6:30 – 8:30 PM — Reception and Registration

FRIDAY, FEBRUARY 10
7:00 – 7:30 AM — Full Breakfast

7:30 – 9:15 AM — Session 1
• Keynote: Innovation and Global Branding, David Reibstein (Wharton)
• “When a Reputation for Innovativeness Confers Negative Consequences,” Jeff Larson (BYU), Kelly Goldsmith (Northwestern), BJ Allen (Texas-SA)

9:15 – 10:45 AM — Session 2
• “Dynamics of Delegated Search,” Morvarid Rahmani and Karthik Ramachandran (GT)
• “Market Conditions and the Nature of Innovation,” Manuel Hermosilla (Johns Hopkins), David Dranove and Craig Garthwaite (Northwestern)

10:45 AM – 4:30 PM — Winter fun activities

4:30 – 6:45 PM — Session 3
• “Do Product Recalls Help or Hinder Inventions,” Abhishek Borah, Anna Fung, Mukund Chari (UW)
• “The Effect of Innovation Constraints in the Service Industry,” Hongsuk Yang and Jaeho Shin (Seoul), Seongwuk Moon (Sogang)
• Evening speaker, Andy Neely (Cambridge Service Alliance)

7:00 PM — Dinner

SATURDAY, FEBRUARY 11
7:00 – 7:30 AM — Full Breakfast

7:30 – 9:00 AM — Session 4
• “Strategic Positioning and Funding in Global Entrepreneurial Ecosystems,” Hyunwoo Park and Rahul Basole (GT), Raul Chao (Darden)
• “When to Stand Out from the Crowd and When to Blend In,” Rebecca Slotegraaf and Girish Mallapragada (Indiana), Mitchell Olsen (Notre Dame), Sandeep Chandukala (Singapore)

9:00 – 10:30 AM — Session 5
• “Explaining Preference Heterogeneity with Mixed Membership Modeling,” Marc Dotson (BYU)
• “Product Design Decisions and Financial Slack in Crowdfunding,” Daniel Zantedeschi (Ohio State), Onochie Fan-Osuala and Wolfgang Jank (USF)

10:30 AM – 5:00 PM — Winter fun activities

5:00 – 6:45 PM — Session 6
• “Experience Breadth and Problem-Solving in Crowdsourcing Contests,” Anant Mishra, Nirup Menon, Shun Ye (George Mason)
• Keynote: Crowdsourcing and Innovation, Barry Bayus (UNC)

7:00 PM — Closing dinner

2017 Attendees

Faculty Attendees (2017)

1 Chris Anderson Cornell
2 Ayhan Aydin George Mason
3 Barry Bayus UNC
4 Abhishek Borah University of Washington
5 Janice Carillo University of Florida
6 Steve Carson University of Utah
7 Raul Chao UVA Darden
8 Kaitlin Daniels Washington University
9 Jeff Dotson BYU
10 Marc Dotson BYU
11 Cheryl Druehl George Mason
12 Manuel Hermosilla Johns Hopkins
13 Jeremy Hutchison-Krupat UVA Darden
14 Kate Karniouchina Mills College
15 Osman Kazan Tulane University
16 Laura Kornish Colorado at Boulder
17 Jeff Larson BYU
18 Anant Mishra George Mason
19 Bill Moore University of Utah
20 Andy Neely Cambridge
21 Cristina Nistor Chapman University
22 Hyunwoo Park Georgia Tech
23 Davide Proserpio USC
24 Morvarid Rahmani Georgia Tech
25 Karthik Ramachandran Georgia Tech
26 David Reibstein Wharton
27 Glen Schmidt University of Utah
28 Matthew Selove Chapman University
29 Rebecca Slotegraaf Indiana University
30 Karl Ulrich Wharton
31 Bo van der Rhee Nyenrode
32 Rohit Verma Cornell
33 Chris Voss Warwick
34 Don Wardell University of Utah
35 Joel Wooten University of South Carolina
36 Hongsuk Yang Seoul National University
37 Daniel Zantedeschi University of South Florida

Doctoral Students (U. of Utah)

Sydhashem Alavi
Linyi Li
Sina Moghadaskhorasani
Dana Romero
Elham Yazdani

2016 Conference (at the Cliff Lodge / Snowbird Ski Resort):

Conference Agenda (2016)

The conference will kick off with an evening reception on Thursday, February 4th. Friday and Saturday will have both presentations and social activities, with the closing dinner on Saturday evening.

THURSDAY, FEBRUARY 4
6:00 – 8:00 PM — Reception and Registration (El Chanate restaurant)

FRIDAY, FEBRUARY 5
7:00 – 7:30 AM — Continental Breakfast (Primrose A)

7:30 – 10:30 AM — Session 1 (Primrose A)
• “Innovation and Technology Diffusion in Competitive Supply Chains,” Ayhan Aydin (George Mason), Rodney Parker (Chicago)
• “Workforce Mobility and Innovation Outcomes,” Philipp Cornelius, Bilal Gokpinar (UCL), Fabian Sting (Erasmus)
• “Clicks and Editorial Decisions,” Pinar Yildirim (Wharton), Ananya Sen (TSE)
• Industry Spotlight: Hospitality – “Environmental Certification and Performance in Services,” Matthew Walsman, Rohit Verma (Cornell), Suresh Muthulingam (Penn State)

10:30 AM – 4:45 PM — Winter fun activities

4:45 – 6:45 PM — Session 2 (Primrose)
Panel: The Innovation Cycle (joint panel with Ops Conference)
• Chris Wasden (Executive Director, Sorenson Center for Discovery and Innovation)
• Paul Kirwin (CEO, Channel Signal)
• Richard Finlayson (COO, Integrated Energy Companies)

7:00 PM — Dinner (Magpie)
Dinner Speaker – Todd Zenger, University of Utah. “The problem solving perspective of the firm”

SATURDAY, FEBRUARY 6
7:00 – 7:30 AM — Continental Breakfast (Primrose A)

7:30 – 10:30 AM — Session 3 (Primrose A)
• “On the Competitive and Collaborative Implications of Category Captainship,” Jeffrey Dotson (BYU), Yasin Alan, Mumin Kurtulus (Vanderbilt)
• “Probabilistic Selling for Vertically Differentiated Products,” Janice Carrillo, Ben Zheng, Amy Pan (Florida)
• “Can Mobile Banking Apps Generate Loyalty?,” Jean Roy, Pascale DiStasio (Sherbrooke), Harold Boeck (UQAM)
• Industry Spotlight: Thoroughbred Racing – “Relational Contracts,” Cristina Nistor, Darcy Kamal (Chapman)

10:30 AM – 5:00 PM — Winter fun activities

5:00 – 6:30 PM — Session 4 (Primrose)
Panel: Innovation Research Entrepreneurship in Academics (joint panel with Ops Conference)
• Karl Ulrich (Vice Dean of Innovation, Wharton)
• Jay Barney (Chair of Entrepreneurship and Strategy, Utah)
• Glenn Prestwich (Director of Entrepreneurial Faculty Scholars, Utah)

7:00 PM — Closing dinner (Magpie)
Dinner Speaker – Karl Ulrich, Wharton, “Product Design”

2016 Attendees

Faculty Attendees (2016)

1 Chris Anderson Cornell cka9@cornell.edu
2 Ayhan Aydin George Mason aaydin2@gmu.edu
3 Janice Carillo University of Florida jc@ufl.edu
4 Jeff Dotson BYU jeff.dotson@byu.edu
5 Shyam Gopinath University of Utah shyam.gopinath@business.utah.edu
6 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
7 Jeremy Hutchison-Krupat UVA Darden krupatj@darden.virginia.edu
8 Laura Kornish Colorado at Boulder kornish@colorado.edu
9 Bill Moore University of Utah bill.moore@business.utah.edu
10 Cristina Nistor Chapman nistor@chapman.edu
11 Morvarid Rahmani Georgia Tech morvarid.rahmani@scheller.gatech.edu
12 Jean Roy Sherbrooke Jean.Roy@usherbrooke.ca
13 Glen Schmidt University of Utah glen.schmidt@utah.edu
14 Matthew Selove USC selove@marshall.usc.edu
15 Karl Ulrich Wharton ulrich@wharton.upenn.edu
16 Rohit Verma Cornell rv54@cornell.edu
17 Chris Voss Warwick cvoss@london.edu
18 Wang Wang University of Utah yang.wang@business.utah.edu
19 Don Wardell University of Utah don.wardell@utah.edu
20 Joel Wooten South Carolina joel.wooten@moore.sc.edu
21 Pinar Yildirim Wharton pyild@wharton.upenn.edu

Doctoral students (U. of Utah)

Philipp Cornelius (UCL)
Jake Hoskins
Ming Jin
Linyi Li
Wenjing Li
Sina Moghadaskhorasani
Chunlin Wang
Elham Yazdani

2015 Conference (at Newpark Resort / Park City):

Conference Agenda (2015)

The conference will kick off with an evening reception on Thursday, February 5th. Friday and Saturday will have both presentations and social activities, with the closing dinner on Saturday evening.

THURSDAY, FEBRUARY 5
6:30 – 8:30 PM — Reception and Registration (Skybridge Lounge)

FRIDAY, FEBRUARY 6
7:00 – 7:45 AM — Full Breakfast (Lobby to Wasatch)

7:45 – 10:00 AM — Session 1 (Wasatch 227)
• “Third Party Certification: The Case of Medical Devices,” Cristina Nistor (Chapman), Catherine Tucker (MIT)
• “Product Policy in Markets with Word-of-Mouth Communication,” David Godes (Maryland)
• “The Implications of Airfare Price Volatility,” Benny Mantin (Waterloo), Eran Rubin (HIT)

10:00 AM – 4:30 PM — Winter fun activities

4:30 – 7:00 PM — Session 2 (Wasatch 227)
• “Buying an Input from a Competitor,” Matthew Selove (USC)
• “Complexity in Ambiguous Problem Solution Search,” Svenja Sommer (HEC Paris)
• Panel: Innovations in Experiential Learning, Troy D’Ambrosio (Lassonde Institute), Victor Gill (Foundry Utah)

7:00 PM — Dinner (Cottonwood 226)

SATURDAY, FEBRUARY 7
7:00 – 7:45 AM — Full Breakfast (Lobby to Wasatch)

7:45 – 10:00 AM — Session 3 (Wasatch 227)
• “Deployment of Service Innovations,” Chris Voss (Warwick), Qiang Wang and Xiande Zhao (CEIBS)
• “Learning in Service Operations,” Jie Zhang (Vermont), Nitin Joglekar (Boston), Rohit Verma (Cornell)
• “Text Analytics and Online Customer Reviews,” Rohit Verma and Srinagesh Gavirneni (Cornell), Hyunjeong Han (SERU), Shawn Mankad (Maryland), Joel Goh (HBS)

10:00 AM – 5:00 PM — Winter fun activities

5:00 – 6:30 PM — Session 4 (Wasatch 227)
• “Impact of Assortment Size and Paid Ads Composition,” Christopher Anderson (Cornell), Ming Cheng and Lei Wang and Chan Choi (Rutgers)
• “Decision Rights in Collaborative Development Initiatives,” Nektarios Oraiopoulos (Cambridge), Vishal Agrawal (Georgetown)

6:45 PM — Bowling and dinner (Jupiter Bowl)

2015 Attendees

Faculty attendees (2015)

1 Chris Anderson Cornell cka9@cornell.edu
2 Janice Carillo University of Florida jc@ufl.edu
3 Raul Chao UVA Darden chaor@darden.virginia.edu
4 Jeff Dotson BYU jeff.dotson@byu.edu
5 Cheryl Druehl George Mason cdruehl@gmu.edu
6 Tom Foster BYU tom_foster@byu.edu
7 David Godes Maryland dgodes@rhsmith.umd.edu
8 Shyam Gopinath University of Utah shyam.gopinath@business.utah.edu
9 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
10 Jeremy Hutchison-Krupat UVA Darden krupatj@darden.virginia.edu
11 Laura Kornish Colorado at Boulder kornish@colorado.edu
12 Harley Krohmer University of Bern harley.krohmer@imu.unibe.ch
13 Jeff Larson BYU jeff_larson@byu.edu
14 Benny Mantin Waterloo bmantin@uwaterloo.ca
15 Bill Moore University of Utah bill.moore@business.utah.edu
16 Cristina Nistor Chapman nistor@chapman.edu
17 Nektarios Oraiopoulos Cambridge n.oraiopoulos@jbs.cam.ac.uk
18 Glen Schmidt University of Utah glen.schmidt@utah.edu
19 Matthew Selove USC selove@marshall.usc.edu
20 Rebecca Slotegraaf Indiana University rslotegr@indiana.edu
21 Svenja Sommer HEC Paris sommers@hec.fr
22 Karl Ulrich Wharton ulrich@wharton.upenn.edu
23 Bo van der Rhee Nyenrode b.vdrhee@nyenrode.nl
24 Rohit Verma Cornell rv54@cornell.edu
25 Chris Voss Warwick cvoss@london.edu
26 Don Wardell University of Utah don.wardell@utah.edu
27 Joel Wooten South Carolina joel.wooten@moore.sc.edu
28 Jie Zhang University of Vermont jie.zhang@uvm.edu

Doctoral students (U. of Utah)

Jake Hoskins
Ming Jin
Linyi Li
Wenjing Li
Sina Moghadaskhorasani
Chunlin Wang
Elham Yazdani

2014 Conference (at Newpark Resort / Park City):

Conference Agenda (2014)

All events are at the Newpark Resort, Park City. We made a few changes this year… adding a keynote session and panel (session #3), including a shortened student session to highlight up-and-coming researchers (#2), and spreading out the Saturday talks. We look forward to seeing everyone in January!

THURSDAY, JANUARY 30
6:30 – 8:30 PM — Reception and Registration

FRIDAY, JANUARY 31
7:00 – 7:30 AM — Continental Breakfast

7:30 – 9:45 AM — Session 1
• “A Model of Product Strategy with Uncertainty about Firm Capabilities,” Matthew Selove (USC), Jeanine Miklos-Thal and Michael Raith (Rochester)
• “What is Brand Diversity?,” Rebecca Slotegraaf and Sandeep Chandukala (Indiana), Sriram Narayanan (Michigan State)
• “Assessing the Quality of Selection Processes,“ Laura Kornish (Colorado-Boulder), Karl Ulrich (Wharton)

10:00 – 11:00 AM — Session 2
• “Predicting High Tech Innovation Failures,“ Ujjal Mukherjee and Kingshuk Sinha (Minnesota)
• “Development and Commercialization Strategies for New Technologies,“ Manuel Hermosilla and Yi Qian (Northwestern)

11:00 AM – 4:30 PM — Winter fun activities

4:30 – 7:00 PM — Session 3
• “How Communication and Incentives Transform a Strategic Plan into Action,“ Jeremy Hutchison-Krupat (Darden)
• “Surprise! – How Unexpected Delight Influences Sequence Effects in Services,“ Rohit Verma and Robert Kwortnik (Cornell), Michael Dixon (NPS), Liana Victorino (Victoria)
• Innovation in Teaching Panel Jared Stein (Instructure), Karl Ulrich (Wharton), Rohit Verma (Cornell)

7:00 PM — Dinner

SATURDAY, FEBRUARY 1
7:00 – 7:45 AM — Continental Breakfast

7:45 – 9:15 AM — Session 4
• “Rewarding the Few or the Many?,“ Pinar Yildirim and Z. John Zhang (Wharton), Reto Hofstetter (USI)
• “Leaps in Innovation,“ Joel Wooten (South Carolina)

9:30 – 11:00 AM — Session 5
• “Consumer Preference Elicitation of Complex Products,“ Lan Luo (USC), Dongling Huang (RPI)
• “Controlling for Styling and Other ‘Complex Attributes’ in Choice Models,“ Jeffrey Dotson (BYU), Mark Beltramo (General Motors), Eleanor Feit (Wharton), Randall Smith (Oakland)

11:00 AM – 5:15 PM — Winter fun activities

5:15 – 6:45 PM — Session 6
• “A Framework for Service Design,“ Ioannis Bellos (George Mason), Stylianos Kavadias (Cambridge)
• “The Impact of Online Customer Reviews + Service Triads,“ Christopher Anderson (Cornell)

Wrap-up by Abbie Griffin (Utah)

7:00 PM — Closing dinner

2014 Attendees

Faculty Attendees

1 Chris Anderson Cornell cka9@cornell.edu
2 Ram Bala Santa Clara University rbala@scu.edu
3 Ioannis Bellos George Mason ibellos@gmu.edu
4 Steve Carson University of Utah steve.carson@business.utah.edu
5 Sandeep Chandukala Indiana University sarchand@indiana.edu
6 Jeffrey Dotson BYU jeff.dotson@byu.edu
7 Cheryl Druehl George Mason cdruehl@gmu.edu
8 Tom Foster BYU tom_foster@byu.edu
9 Cheryl Gaimon Georgia Tech cheryl.gaimon@scheller.gatech.edu
10 Shyam Gopinath University of Utah shyam.gopinath@business.utah.edu
11 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
12 Elena Gustova Bern University elena.gustova@imu.unibe.ch
13 Jeremy Hutchinson-Krupat UVA Darden krupatj@darden.virginia.edu
14 Yogesh Joshi University of Maryland yjoshi@rhsmith.umd.edu
15 Laura Kornish Colorado at Boulder kornish@colorado.edu
16 Harley Krohmer Bern University harley.krohmer@imu.unibe.ch
17 Lan Luo USC lluo@marshall.usc.edu
18 Anant Mishra George Mason amishra6@gmu.edu
19 Bill Moore University of Utah bill.moore@business.utah.edu
20 Sriram Narayanan Michigan State narayanan@broad.msu.edu
21 Gulru Ozkan Clemson gulruo@clemson.edu
22 Morvarid Rahmani Georgia Tech morvarid.rahmani@scheller.gatech.edu
23 David Reibstein Wharton reibstein@wharton.upenn.edu
24 Glen Schmidt University of Utah glen.schmidt@utah.edu
25 Matthew Selove USC selove@marshall.usc.edu
26 Kingshuk Sinha Minnesota ksinha@umn.edu
27 Rebecca Slotegraaf Indiana University rslotegr@indiana.edu
28 Karl Ulrich Wharton ulrich@wharton.upenn.edu
29 Bo van der Rhee Nyenrode b.vdrhee@nyenrode.nl
30 Rohit Verma Cornell rv54@cornell.edu
31 Don Wardell University of Utah don.wardell@utah.edu
32 Sarah Wilner Wilfrid Laurier University swilner@wlu.ca
33 Joel Wooten University of South Carolina joel.wooten@moore.sc.edu
34 Wenli Xiao University of San Diego wenlixiao@sandiego.edu
35 Pinar Yildirim Wharton pyild@wharton.upenn.edu
36 Z. John Zhang Wharton zjzhang@wharton.upenn.edu

Doctoral Students

Keith Botner
Manuel Hermosilla (Northwestern)
Jake Hoskins
Ming Jin
Anuj Kapoor
Salil Khetani
Wenjing Li
Kirsten Mrkwicka (University of St. Gallen)
Ujjal Mukherjee (Minnesota)
Subhashree Sundar
Chunlin Wang
Elham Yazdani

2013 Conference (at the Cliff Lodge / Snowbird Ski Resort):

Conference Agenda (2013)

All meetings and events are at the Cliff Lodge, Snowbird Ski Resort

THURSDAY, JANUARY 31
6:30 – 8:30 PM — Reception and Registration – Wasatch Room

FRIDAY, FEBRUARY 1
7:00 – 7:30 AM — Continental Breakfast – Wasatch Room

7:30 – 9:45 AM — Session 1a — User Generated Implications – Wasatch Room

  • “Mindset, Innovations and Actions,” Vish Krishnan (UC San Diego)
  • “User-Generated Content and Bias in News Media,“Pinar Yildirim (Wharton), Esther Gal-Or (Pittsburgh) and Tansev Geylani (Pittsburgh)
  • “Will Marie Antoinette Eat Bread? Quality Consciousness, Perceived Value and Product Design,” Sreekumar R. Bhaskaran (Southern Methodist University), Priyali Rajagopal (Southern Methodist University) and Karthik Ramachandran (Georgia Tech)9:45 – 10:00 AM — Break10:00 – 10:45 AM — Session 1b – Wasatch Room
  • Teaching Innovations Potluck10:45 AM – 4:30 PM — Winter fun activities — Lunch vouchers for use at Snowbird Restaurants will be provided
    Plan to be back before 4:30 PM! 4:30 – 6:45 PM — Session 2 — Channels and Supply Chains – Wasatch Room
  • “The Impact of Multi-Channel Online Marketing on New Service Adoption,” P. K. Kannan (University of Maryland)
  • “Stage Gate Contracts for Product Design,” Chunlin Wang, Krishnan Anand and Glen Schmidt (University of Utah)
  • “Boundary-Spanning Innovation using PCN Analysis,” Scott Sampson (Brigham Young University)7:00 PM — DINNER – Summit Room

    SATURDAY, FEBRUARY 2

    7:00 – 7:45 AM — Deluxe Continental Breakfast
    7:45 – 10:00 AM — Session 3 – Marketing/Operations Strategies – Wasatch Room

  • “Strategic Resource Allocation Processes: Top-down, Bottom-up, and the Value of Strategic Buckets,” Jeremy Hutchison-Krupat (University of Virginia), Stylianos Kavadias (Georgia Tech)
  • “Vertical differentiation or mass customization in a duopoly,” Bo Van der Rhee and Kitty Koelemeijer (Nyenrode University, The Netherlands)
  • “Effect of Government Policies on Alternative Fuel Vehicle Preference: An Integrated Approach,” Rosanna Garcia (Northeastern University), William Rand (University of Maryland), Sonja Gensler (University of Groningen) and Bruce Clark (Northeastern University)10:00 – 10:15 AM — Break10:15 AM – Noon — Session 4 – Strategies (cont’d) – Wasatch Room
  • “Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter,” Venkat Kuppuswamy and Barry L. Bayus (UNC Chapel Hill)
  • “Optimal Sequence-Effect-Based Scheduling,” Michael Dixon (Naval Postgraduate School) and Gary Thompson (Cornell)Wrap-up by Abbie Griffin (University of Utah)Noon – 6:00 PM — Winter fun activities — Lunch vouchers for use at Snowbird Restaurants will be provided
    Be back and ready for dinner before 6:30 PM! 6:30 PM — Closing dinner – Summit Room

2013 Attendees
Faculty attendees:

1 Krishnan Anand University of Utah k.anand@business.utah.edu
2 Chris Anderson Cornell cka9@cornell.edu
3 Sreekumar Bhaskaran SMU-Cox School of Business sbhaskar@cox.smu.edu
4 Tyson Browning TCU t.browning@tcu.edu
5 Tommaso Buganza Politecnico di Milano tommaso.buganza@polimi.it
6 Tom Foster Brigham Young University tom_foster@byu.edu
7 Cheryl Gaimon Georgia Institute of Technology cheryl.gaimon@scheller.gatech.edu
8 Rosanna Garcia Northeastern University r.garcia@neu.edu
9 John Gardner Brigham Young University johnwgardner@byu.edu
10 Shyam Gopinath University of Utah Shyam.Gopinath@business.utah.edu
11 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
12 Kelly Herd Indiana University kherd@indiana.edu
13 Jeremy Hutchison-krupat Darden School / Univ. of Virginia Krupatj@darden.virginia.edu
14 P. K. Kannan University of Maryland pkannan@rhsmith.umd.edu
15 Laura Kornish University of Colorado kornish@colorado.edu
16 Vish Krishnan U of California San Diego vkrishnan@ucsd.edu
17 Harley Krohmer University of Bern krohmer@imu.unibe.ch
18 Venkat Kuppuswamy UNC Chapel Hill Send email to Venkat
19 Bill Moore University of Utah mktbm@business.utah.edu
20 Gulru Ozkan Clemson University GULRUO@clemson.edu
21 Karthik Ramachandran Georgia Institute of Technology Send email to Karthik
22 Scott Sampson Brigham Young University ses3-utahpsi@sm.byu.edu
23 Glen Schmidt University of Utah glen.schmidt@business.utah.edu
24 Matthew Selove University of Southern California selove@marshall.usc.edu
25 Rebecca Slotegraaf Indiana University rslotegr@indiana.edu
26 Jeff Stratman University of Utah jeff.stratman@business.utah.edu
27 Bo Van Der Rhee Nyenrode Business Universiteit b.vdrhee@nyenrode.nl
28 Karl Ulrich The Wharton School ulrich@wharton.upenn.edu
29 Pinar Yildirim The Wharton School pyild@wharton.upenn.edu
30 Zhong Zhang The Wharton School zjzhang@wharton.upenn.edu

Doctoral Students

Keith Botner
Francois Giraud-Carrier
Jake Hoskins
Ming Jin
David King
Wenjing Li
Bo Liang
Jessica Rixom
Subhashree Sundar
Chunlin Wang
Joel Wooten

2012 Conference (at the Cliff Lodge / Snowbird Ski Resort):

Conference Agenda (2012)

All meetings and events are at the Cliff Lodge, Snowbird Ski Resort

THURSDAY, FEBRUARY 2
6:30 – 9 p.m. Reception and Registration Room – Wasatch Room

FRIDAY, FEBRUARY 3
7:30 AM to 9:45 AM — Session 1 – Wasatch Room

  • “The Strategic Importance of Predictive Uncertainty in Conjoint Design,” Matt Selove (USC Marshall) and John Hauser (MIT Sloan School)
  • “Flexible Products for Dynamic Needs,“ Aydin Alptekinoglu (SMU Cox School of Business) and Karthik Ramachandran (SMU Cox School of Business)
  • “New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click,” Lan Luo (USC Marshall) and Jiong Sun (IIT Stuart School of Business)10:00 – 11:30 AM — Optional Session 2 – Wasatch Room
  • “Knowledge Management Strategies for Product and Process Design Teams,” Gulru F. Ozkan (Clemson University), Cheryl Gaimon (Georgia Tech), and Stylianos Kavadias (Georgia Tech)
  • “Knowledge Diversity, Turnover and Team Performance: An Empirical Analysis in a Knowledge Intensive Context,” Sriram Narayanan (Michigan State University), Jayashankar M. Swaminathan (UNC Chapel Hill), and Srinivas Talluri (Michigan State University)4:30 to 6:45 PM — Session 3 – Wasatch Room
  • “Retail Selling with All-Pay Auctions,” Chris K. Anderson (Cornell School of Hotel Administration) and Fredrick Odegaard (Richard Ivey School of Business)
  • “Better Recommendation Engines: Combining Conjoint, consumer Choice and Crowdsourcing,” Ely Dahan (UCLA)
  • “Power of Customer Voice: Shape Analysis of Consumer Reviews,” Ashish Sood (Emory University), Mayukh Dass (Rawls College of Business – Texas Tech University), Wolfgang Jank (University of Maryland), and Yue Tian (University of Maryland)7:00 – 8:30 PM DINNER – Maybird RoomSATURDAY, FEBRUARY 4
    7:45 – 10:00 AM — Session 4 – Wasatch Room
  • “Competitive Advertising Strategies for Online Retailers,” Amit Mehra (Indian School of Business), Ram Bala (Indian School of Business), and Jagmohan S. Raju (The Wharton School)
  • “Environmental Implications for Online Retailing,” Janice E. Carrillo (University of Florida), Assoo J. Vakharia (University of Florida), and Ruoxuan Want ()
  • “Self-Service Co-creation: Cooperation or Competition?” Paul R. Messinger (Alberta School of Business – Alberta University), Bora Kolfal (Alberta School of Business – Alberta University), and Kursad Asdemir (United Arab Emirates University)10:15 AM – Noon — Session 5 – Wasatch Room
  • “Do Participation Strategy and Experience Impact the Likelihood of Winning in Unblind Innovation Contests,” Jesse Bockstedt (George Mason University), Cheryl Druehl (George Mason University), and Anant Mishra (George Mason University)
  • “How Important are Raw Ideas in Innovation Success?” Laura J. Kornish (University of Colorado) and Karl T. Ulrich (The Wharton School)Wrap-up by Abbie Griffin (Utah)6:30 PM DINNER at the Aerie Restaurant – 10fh floor of the Cliff Lodge

Attendees

Faculty attendees (2012)

1 Chris Anderson Cornell cka9@cornell.edu
2 Ram Bala Santa Clara University rbala@scu.edu
3 Sreekumar Bhaskaran Southern Methodist University sbhaskar@cox.smu.edu
4 Janice Carrillo University of Florida jc@ufl.edu
5 Anna Cui University of Illinois at Chicago ascui@uic.edu
6 Ely Dahan UCLA elydahan@gmail.com
7 Michaela Draganska Wharton School of Business dragansk@wharton.upenn.edu
8 Cheryl Druehl George Mason University cdruehl@gmu.edu
9 Cheryl Gaimon Georgia Tech cheryl.gaimon@mgt.gatech.edu
10 Michael Galbreth University of South Carolina galbreth@moore.sc.edu
11 Shyam Gopinath University of Utah Shyam.Gopinath@business.utah.edu
12 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
13 Kelly Herd Indiana University kherd@indiana.edu
14 Steven Huff Brigham Young University huff@byu.edu
15 Jeremy Hutchison-Krupat University of Virginia, Darden krupatj@darden.virginia.edu
16 P. K. Kannan University of Maryland pkannan@rhsmith.umd.edu
17 Kate Karniouchina Chapman University karniouchina@yahoo.com
18 Laura Kornish University of Colorado kornish@colorado.edu
19 Vish Krishnan University of California San Diego vk@ucsd.edu
20 Yong Liu University of Arizona yoliu@eller.arizona.edu
21 Lan Luo University of Southern California lluo@marshall.usc.edu
22 Ian McCarthy Simon Fraser University ian_mccarthy@sfu.ca
23 Paul Messinger University of Alberta paul.messinger@ualberta.ca
24 Saurabh Mishra McGill University saurabh.mishra@mcgill.ca
25 Anant Mishra George Mason University amishra6@gmu.edu
26 Bill Moore University of Utah mktbm@business.utah.edu
27 Sriram Narayanan Michigan State University narayanan@bus.msu.edu
28 Gulru Ozkan Clemson University gulruo@clemson.edu
29 Karthik Ramachandran Southern Methodist University karthik@cox.smu.edu
30 David Reibstein The Wharton School, UPenn reibstein@wharton.upenn.edu
31 Glen Schmidt University of Utah glen.schmidt@utah.edu
32 Matthew Selove University of Southern California mattselove@yahoo.com
33 Rebecca Slotegraaf Indiana University rslotegr@indiana.edu
34 Ashish Sood Emory University ashish_sood@bus.emory.edu
35 Jeff Stratman University of Utah jeff.stratman@business.utah.edu
36 Karl Ulrich The Wharton School, UPenn ulrich@wharton.upenn.edu
37 Zhong John Zhang The Wharton School, UPenn zjzhang@wharton.upenn.edu

Doctoral students

Keith Botner
Francois Giraud-Carrier
Nga Ho-Dac
Jake Hoskins
Ming Jin
David King
Wenjing Li
Bo Liang
Tamara Masters
Oscar Moreno
Jessica Rixom
Subhashree Sundar
Chunlin Wang
Joel Wooten

2011 Conference (at the Silverado Lodge / The Canyons Ski Resort):

Conference Agenda (2011)

THURSDAY, FEBRUARY 3
6:30 – 9 p.m. Reception and Registration at 3422 Creek Crossing Drive, Park City, UT (home of Karl Ulrich)
The home is about 500 yards (0.5 km or 0.3 mile) from the Silverado Lodge. Transportation from the Silverado will be provided periodically; check at the front desk for information.
If you prefer to walk or drive yourself:
– Directions from Silverado Lodge
– Directions from Salt Lake City

To read bout the home, click here (Under “Projects” on the right, look under “Park City Mountain Modern”).

FRIDAY, FEBRUARY 4
7:30 AM to 9:45 AM — Session 1

  • “Not Dead Yet: Modeling Sales Spikes in Fast-Decay Product Categories,” Ashish Sood (Emory) and Douglas Bowman (Emory)
  • “Idea Generation and the Role of Feedback: Evidence from Real-World Experiments with Innovation Tournaments,” Joel Wooten (Wharton) and Karl Ulrich (Wharton)
  • “The Effect of New Product Introductions on Brand Equity: The Role of Brand and Category Characteristics,” Sandeep R. Chandukala (Indiana), Rebecca J. Slotegraaf (Indiana) and Kevin J. Cooney (Indiana)10:00 – 11:30 AM — Optional Session 2
  • “Bargaining in Dual-Format Retailing,” Benny Mantin (Waterloo), Harish Krishnan and Tirtha Dhar (both of University of British Columbia)
  • “Platform Performance Investment in the Presence of Network Externalities,” Burcu Tan (UT Austin), Edward Anderson (UT Austin) and Geoffrey Parker (Tulane)4:30 to 6:45 PM — Session 3
  • “Sustainable Innovation: Designing Product Lines with Higher Aggregate Environmental Quality,” Vish Krishnan (UC San Diego) and Paul Lacourbe (CEU Business School)
  • “The Market Value of Product Flexibility: Theory and Evidence from the Clean Energy Industry,” Jane Davies (Cambridge) and Nitin Joglekar (BU)
  • “Economic and Environmental Assessment of Refurbishing Strategies for Product-Service Bundles,” Anton Ovchinnikov (UVA), Vered Doctori-Blass (UVA), and Gal Raz (UVA)7:30 PM DINNER on site (to be announced)SATURDAY, FEBRUARY 5
    7:45 – 10:00 AM — Session 4
  • “Categorization of Consumer Resistance to Innovative Technology,” Marius Claudy (Dublin) and Rosanna Garcia (Northeastern)
  • “Design and Introduction of Conspicuous Durable Products,” Vishal Agrawal (GA Tech), Stylianos Kavadias (GA Tech) and L. Beril Toktay (GA Tech).
  • “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?,” Reto Hofstetter (U St. Galen), Lkaus M.Miller (U Bern), Harley Krohmer (U Bern), and Z. John Zhang (Wharton).10:15 AM – Noon — Session 5 : Services Innovation
  • “How Strategic Orientations Affect Product Innovation in Services vs. Manufacturing Firms: A Decompositional Approach,” Jelen Spanjol (UIC), Silke Mühlmeier (U St. Galen) and Torsten Tomczak (U St. Galen).
  • “A New Tool for Service Innovation,” Scott E. Sampson (BYU).Wrap-up by Abbie Griffin (Utah)7 PM DINNER at the Cabin Restaurant at The Grand Summit Hotel

2011 Attendees

Faculty attendees

1 Vishal Agrawal Georgetown University va64@georgetown.edu
2 Chris Anderson Cornell University cka9@cornell.edu
3 Sreekumar Bhaskaran SMU-Cox School of Business sbhaskar@cox.smu.edu
4 David Blatter University of Bern blatter@imu.unibe.ch
5 Raul Chao University of Virginia ChaoR@darden.virginia.edu
6 Jane Davies University of Cambridge j.davies@jbs.cam.ac.uk
7 Ulrich Doraszelski University of Pennsylvania doraszelski@wharton.upenn.edu
8 Michaela Draganska Stanford University bmccarth@stanford.edu
9 Cheryl Druehl George Mason University druehlc@yahoo.com
10 Mark Ferguson Georgia Tech mark.ferguson@mgt.gatech.edu
11 Tom Foster Brigham Young University tom_foster@byu.edu
12 Rosanna Garcia Northeastern University r.garcia@neu.edu
13 Abbie Griffin University of Utah abbie.griffin@business.utah.edu
14 Reto Hofstetter University of St. Gallen reto.hofstetter@unisg.ch
15 Steven Huff Brigham Young University huff@byu.edu
16 Nitin Joglekar Boston University joglekar@bu.edu
17 Kate Karniouchina Chapman University karniouc@chapman.edu
18 Laura Kornish University of Colorado kornish@colorado.edu
19 Vish Krishnan Univ of California, San Diego vk@ucsd.edu
20 Harley Krohmer University of Bern krohmer@imu.unibe.ch
21 Benny Mantin University of Waterloo bmantin@uwaterloo.ca
22 Jared Miller Brigham Young University jared.miller@byu.net
23 Klaus Miller University of Bern miller@imu.unibe.ch
24 Bill Moore University of Utah mktbm@business.utah.edu
25 Anton Ovchinnikov UVA, Darden School aovchinnikov@darden.virginia.edu
26 Evan Porteus Stanford University eporteus@stanford.edu
27 Karthik Ramachandran Southern Methodist University karthik@cox.smu.edu
28 David Reibstein The Wharton school reibstein@wharton.upenn.edu
29 Scott Sampson Brigham Young University ses3-utahpsi@sm.byu.edu
30 Glen Schmidt University of Utah glen.schmidt@utah.edu
31 Rebecca Slotegraaf Indiana University rslotegr@indiana.edu
32 Daniel Snow Brigham Young University dsnow@byu.edu
33 Jelena Spanjol University of Illinois at Chicago spanjol@uic.edu
34 Jeff Stratman University of Utah jeff.stratman@business.utah.edu
35 Burcu Tan Tulane University burcutane@gmail.com
36 Sriram Thirumalai University of Utah sriram.thirumalai@business.utah.edu
37 Janell Townsend Oakland University townsend@oakland.edu
38 Sezer Ulku Georgetown University su8@msb.edu
39 Karl Ulrich The Wharton School ulrich@wharton.upenn.edu
40 Bo van der Rhee Nyenrode Business University b.vdrhee@nyenrode.nl
41 Chris Voss London Business School cvoss@london.edu
42 Don Wardell University of Utah don.wardell@utah.edu
43 Zhong John Zhang The Wharton school zjzhang@wharton.upenn.edu

Doctoral students

Keith Botner
Francois Giraud-Carrier
Shyam Gopinath
Nga Ho-Dac
Jake Hoskins
Jowanza Joseph
Bo Liang
Scott Lindsey
Tamara Masters
Jessica Rixom
Subhashree Sundar
Chunlin Wang
Joel Wooten

2010 Conference (at the Silverado Lodge / The Canyons Ski Resort):

2010 PSI Conference

Thursday, Feb. 4

7:30 AM to 9:45 AM — Session 1 : Product Architecture

In-house Globalization: The Role of Globally Distributed Design and Product Architecture on Product Development Performance, Bilal Gokpinar (University College London), Wallace J. Hopp (Michigan) – Presenter and Seyed M. R. Iravani (Northwestern). Paper

A Self-Construction Approach to Bundle Designs, Ye Hu (Houston), Young-Hoon Park (Cornell), Vithala Rao (Cornell), and Min Ding (Penn State) – presenter .

Pricing of Base Products and Add-ons: The Role of Consumer Mental Accounts, Sanjiv Erat (UCSD) and Sreekumar Bhaskaran (SMU) – presenter.

10:00 – 10:45 AM — Optional Session 2 : Product Architecture (continued)

Customer Valuation of Modularly Upgradeable Products, Sezer Ulku (Georgetown) – presenter, Caludiu Dimofte (Georgetown), and Glen Schmidt (Utah).
Friday, Feb. 5

7:30 PM DINNER on site (to be announced)

4:30 to 6:45 PM — Session 3 : Introduction Strategies

Optimal Quality Claims for New Products: The Impact of Strategic Competition and Legal Costs, Praveen Kopalle (Dartmouth) – presenter and Donald R. Lehmann (Columbia)

Pricing Policy in a Distribution Channel: Negotiation or Posted Pricing, Chia-Wei Kuo (Nat Taiwan U), Hyun-Soo Ahn (Michigan), and Goker Aydin (Indiana) – presenter.

Pay-as-You-Wish Pricing Yuxin Chen (Northwestern), Oded Koenigsberg (Columbia), and Z. John Zhang (Penn) – presenter

Saturday, Feb. 6

10:15 AM – Noon — Session 5 :

Forecasting Market Responses to Firms New Product Activities: A Virtual Stock Market Approach, Natasha Z. Foutz (Virginia), Lan Luo (USC) – presenter, and Gerard J. Tellis (USC)

Optimal Design of Content Samples for Digital Products and Services, P. K. Kannan (Maryland) – presenter, Sanjay Jain (Texas A & M).

Wrap-up by Abbie Griffin (Utah)

Welcome to 7th Annual PSI Conference!

Feb. 4-6, 2010

The Canyons Resort, near Park City, UT

7 PM DINNER at the Cabin Restaurant at The Grand Summit Hotel