What’s in a name? A lot of money, Eccles School research shows

A rose called any other name may smell as sweet, but it’s stock might not be worth as much if it’s a company.

Professor Mike Cooper, the A. Blaine Huntsman Presidential Chair in Finance at the Eccles School, co-wrote a paper that looks at stock-price increases after a name change to reflect a current trend. Cooper’s paper looked at adding .com during the tech bubble, and now firms are adding words such as crypto to keep up with the latest fads.

Read the full article in MoneyWeek here.

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