“Believe in something. Even if it means sacrificing everything.”
These words were stamped across a new politically-charged campaign where Nike endorses the controversial actions of Colin Kaepernick.
“The ad has stirred the simmering cauldron of antipathy toward Kaepernick, whose decision to protest racism by kneeling during the national anthem in 2016 started a national movement and a corresponding backlash against it. And the campaign could further inflame the polarization of America,” said Abe Bakhsheshy, known as “Dr. Abe,” a professor at the David Eccles School of Business. Read the full story here.