American Marketing Association

Passive prose is keeping research from reaching the masses

Ever struggled to understand a scholarly article, and ended up passing it over for citation? Turns out you are not alone. New research shows that abstract, technical, and passive prose keeps important research from reaching the masses. Tianyu Gu, an assistant professor of Marketing and colleagues show that readers struggle to understand this type of writing, and therefore tend to pass it by. Read [...]

2021-05-04T14:32:03-06:00May 3rd, 2021|
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Eccles School marketing student wins prestigious AMA award

Hearty congratulations to marketing and entrepreneurship student Caroline Daley! Caroline was chosen as the Marketing Student of the Year at the Utah Marketing Awards earlier this month. The Utah American Marketing Association (AMA) puts on this event each year to honor business professionals in the field. “This was the first year that they included an outstanding student award, and we are proud that they [...]

2017-12-20T10:08:17-07:00November 17th, 2015|
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