Lassonde Studios, which opens in Fall 2016, was featured in this piece in KSL. Here’s an excerpt and you can read the entire article and watch the video over on KSL.

What is entrepreneurship? At the University of Utah, it is defined as much more than just starting a company. The students who will live, create and launch the Lassonde Studios have the opportunity to be part of one of the most unique centers for innovation in the U.S.

Colby Russo’s clothing is designed to “EVOK” a message. “That’s really what we want to do is catalyze change within the fashion industry,” says Russo.

EVOK aims to benefit communities, Russo says. “We donate 33 percent of our proceeds towards community enrichment projects within the Salt Lake community.”