The Lassonde Entrepreneur Institute recently was featured in the Pac-12 network documentary “Conference of Champions.”

The University of Utah section focuses on student entrepreneurship and innovation, looking closely at the company Blyncsy, started by student Mark Pittman.

Blyncsy is able to track the movements of people using signals from cell phones. The U. has implemented the system to track movements at Rice-Eccles Stadium so officials can better know how people are coming to games and how the foot traffic is flowing.

Check out the video below!