Lessons learned from Daniels Fund Ethics Initiative competition

Dozens of business students competed in the Eccles School’s 2015 Daniels Fund Ethics Initiative Case Competition in February, but only one team took home first-place prize.

Six students who met through their involvement in the Business Scholar program — five of them freshmen — comprised the winning team, called Crimson 6. The six students — Cason Acor, Luke Freedom Hansen, Paxton Klein, Andres Lancheros, David Sagae and Kira Wachter — spent about 20 hours working together and at least that many hours preparing on their own in the two weeks they were given. They had to rebrand a company that had come under fire for marketing sugary drinks to children while marketing them as health drinks.

The competition was run by business professors Abe Bakhsheshy and Harris Sondak.

The judges said the team won because of the initiative they showed — going so far as to rebuild a whole new website for the company. The team said they learned several important lessons from the competition that they can apply to their future careers. Check out what they had to say in the video below:

The team now advances to the national competition, held in Denver April 23-24, where they will compete against nine other schools that receive funding from the Daniels Fund Ethics Initiative.

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