Numbers don’t lie and the social media statistics definitely show that social media continues to change the way we do business.  Social media is the most popular online activity, and 22 percent of time spent online is spent on Facebook, Twitter, and Pinterest. Two-thirds of Internet users regularly use social networks online, and within these social networks, consumers share or obtain information on products and services.

Businesses are responding to the overwhelming evidence and developing a stronger presence online. In fact, 91 percent of experienced social marketers see improved website traffic from social media campaigns.

The rise of social media is among the greatest changes to the business world in the 21st century. Social media demands attention because it has completely changed consumer behavior –a phenomenon that is still growing and changing as broader age groups start to utilize this tool.

People born between 1978 and 1994 are the first generation to be raised “on the internet.” This age group expects to have information at their fingertips and the freedom to control the information they consume. As a result, this group of consumers does not tolerate the traditional marketing tools of T.V. advertisements and cold calls in the evening. It is up to businesses to change and adapt their marketing strategy to cater to the consumer- a wise move since it is expected that this age group will be as large or larger than the baby boomer generation.

Businesses that see the power behind social media to speed their progress forward and embrace a new way of doing business, while those who resist the advances may find themselves dwindling into obscurity. The goals of businesses—to generate leads, develop heal