Sometimes keeping it simple is the best way to take your business to the next level.

Take Fetch Food, winner of this year’s Opportunity Quest Competition, as an example. In essence, the Salt Lake City-based startup is simply a free food-delivery service. But by coming up with a way to make downtown deliveries more efficient by creating a patented routing algorithm, the founders found a way to impress the Opportunity Quest judges and win this year’s $5,000 prize.

“With the $5,000 we are planning on hiring a sales force and expanding to Sugar House,” says Fetch Food’s Karthik Raman, who is pursuing a Ph.D. in bioengineering at the U. “We are actively looking for students to drive sales and innovation with us.”

Raman is working with Amrish Kapoor, who recently graduated with an M.S. degree in computer science from the U. Kapoor is currently an adviser on the team. To learn more about the company, visit www.fetchfood.net.

Sagebin Air was runner-up  and won $3,000 for a prototype for an in-flight entertainment streaming system that runs off an intranet rather than the internet. Third-place finisher Grade Right created an app for heating, ventilation, and air conditioning (HVAC) companies to improve technician services, and won $2,000 for the effort.

Opportunity Quest takes place at the University of Utah and 11 other participating Utah colleges. Each campus has representatives who direct the competition and manage the awarding of cash prizes. Participants receive an educational forum to aid in developing a professional, competitive executive summary. Opportunity Quest is managed by students through the Utah Entrepreneur Series, a division of the Lassonde Entrepreneur Institute and the David Eccles School of Business.

The top-10 finalists from the University of Utah were:

  • GoPack: improved, on-the-go food packaging.
  • Grade Right: a web-based app for HVAC technicians identifying hidden problems in a heating and cooling system and explaining the problems to a custo